{"id":6715,"date":"2024-04-04T10:30:54","date_gmt":"2024-04-04T10:30:54","guid":{"rendered":"https:\/\/www.inspirenignite.com\/kl\/3259-marketing-management-lab-syllabus-for-computer-application-business-management-3rd-sem-2021-revision-sitttr\/"},"modified":"2024-04-04T10:30:54","modified_gmt":"2024-04-04T10:30:54","slug":"3259-marketing-management-lab-syllabus-for-computer-application-business-management-3rd-sem-2021-revision-sitttr","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/kl\/3259-marketing-management-lab-syllabus-for-computer-application-business-management-3rd-sem-2021-revision-sitttr\/","title":{"rendered":"3259: Marketing Management Lab Syllabus for Computer Application &amp; Business Management 3rd Sem 2021 Revision SITTTR"},"content":{"rendered":"<p align=\"justify\">Marketing Management Lab detailed syllabus for Computer Application &amp; Business Management (CB) for 2021 revision curriculum has been taken from the <a class=\"rank-math-link\" href=\"http:\/\/www.sitttrkerala.ac.in\/\" style=\"color: inherit\" target=\"_blank\" rel=\"noopener\">SITTTRs<\/a> official website and presented for the Computer Application &amp; Business Management students. For course code, course name, number of credits for a course and other scheme related information,  do visit full semester subjects post given below. <\/p>\n<p align=\"justify\">For Computer Application &amp; Business Management 3rd Sem scheme and its subjects, do visit <a class=\"rank-math-link\" href=\"..\/sitttr-diploma-computer-application-business-management-cb-syllabus-for-3rd-sem-2021-revision\">Computer Application &amp; Business Management (CB) 3rd Sem 2021 revision scheme<\/a>. The detailed syllabus of marketing management lab is as follows. <\/p>\n<p><h4>Course Objectives:<\/h4>\n<ul>\n<li>To gain knowledge in applying the different marketing concepts.<\/li>\n<li>To understand how to create &amp; develop products, their life cycles, labeling, packaging and the functioning of distribution channels<\/li>\n<\/ul>\n<p><h4>Course Outcomes:<\/h4>\n<p>On completion of the course, students will be able to:<\/p>\n<ol>\n<li>Apply Product Mix strategies<\/li>\n<li>Use Labeling &amp; Packaging methods<\/li>\n<li>Apply Product Life cycle to a sample product<\/li>\n<li>Demonstrate the functioning of Distribution channels.<\/li>\n<\/ol>\n<p><h4>Module 1:<\/h4>\n<ol>\n<li>Using a product, demonstrate its product mix elements<\/li>\n<li>Prepare a presentation on product mix with examples<\/li>\n<\/ol>\n<p><h4>Module 2:<\/h4>\n<ol>\n<li>Collect examples of labels according to types of labeling<\/li>\n<li>Demonstrate the different types of Packaging for different kinds of products.<\/li>\n<\/ol>\n<p><h4>Module 3:<\/h4>\n<ol>\n<li>Present a case study on the life cycle of an Indian Product, explaining various stages.<\/li>\n<\/ol>\n<p><h4>Module 4:<\/h4>\n<ol>\n<li>Demonstrate levels of channels with examples<\/li>\n<li>Present a case study on the promotion mix of a reputed brand.<\/li>\n<\/ol>\n<p><h4>Reference Books:<\/h4>\n<ol>\n<li>Namakumari, Marketing Management, McMillan<\/li>\n<li>R.S.N.Pillai &amp; Pradur, Modern Marketing (Principles &amp; Practices), S.Chand &amp; Co.<\/li>\n<li>Philip Kotler, Marketing Management, McMillan<\/li>\n<li>Kotler &amp; Armstrong, Principles of Marketing, McMillan<\/li>\n<\/ol>\n<p><h4>Online Resources<\/h4>\n<ol>\n<li>https:\/\/www.mbaskool.com\/courses\/marketing.html<\/li>\n<li>http:\/\/www.marketingteacher.eom\/lesson-store\/#essentials<\/li>\n<li>https:\/\/www.managementstudyguide.com\/marketing-for-21st-century.htm<\/li>\n<li>http:\/\/www.netmba.com\/marketing\/<\/li>\n<\/li>\n<\/ol>\n<p align=\"justify\">For detailed syllabus of all other subjects of Computer Application &amp; Business Management (CB), 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"..\/category\/sitttr\/cb\">Computer Application &amp; Business Management 3rd Sem subject syllabuses for 2021 revision<\/a>. <\/p>\n<p align=\"justify\">To see the syllabus of all other branches of diploma 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-syllabus\/\"> SITTTR diploma all branches syllabus.<\/a>. <\/p>\n<p align=\"justify\">To see the results of Computer Application &amp; Business Management (CB) of diploma 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-results\/\"> SITTTR diploma Computer Application &amp; Business Management (CB) results.<\/a>. <\/p>\n<p align=\"justify\">For all Computer Application &amp; Business Management academic calendars, visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-academic-calendar\/\"> Computer Application &amp; Business Management all semesters academic calendar<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Management Lab detailed syllabus for Computer Application &amp; Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Computer Application [&hellip;]<\/p>\n","protected":false},"author":2462,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[34,76],"tags":[],"class_list":["post-6715","post","type-post","status-publish","format-standard","hentry","category-3rd-sem","category-cb"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/6715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/users\/2462"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/comments?post=6715"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/6715\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/media?parent=6715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/categories?post=6715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/tags?post=6715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}