{"id":6709,"date":"2024-04-04T10:30:41","date_gmt":"2024-04-04T10:30:41","guid":{"rendered":"https:\/\/www.inspirenignite.com\/kl\/3253-marketing-management-syllabus-for-computer-application-business-management-3rd-sem-2021-revision-sitttr\/"},"modified":"2024-04-04T10:30:41","modified_gmt":"2024-04-04T10:30:41","slug":"3253-marketing-management-syllabus-for-computer-application-business-management-3rd-sem-2021-revision-sitttr","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/kl\/3253-marketing-management-syllabus-for-computer-application-business-management-3rd-sem-2021-revision-sitttr\/","title":{"rendered":"3253: Marketing Management Syllabus for Computer Application & Business Management 3rd Sem 2021 Revision SITTTR"},"content":{"rendered":"

Marketing Management detailed syllabus for Computer Application & Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs<\/a> official website and presented for the Computer Application & Business Management students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below. <\/p>\n

For Computer Application & Business Management 3rd Sem scheme and its subjects, do visit Computer Application & Business Management (CB) 3rd Sem 2021 revision scheme<\/a>. The detailed syllabus of marketing management is as follows. <\/p>\n

Course Objectives:<\/h4>\n

For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
\"Get<\/a>. <\/p>\n

Course Outcomes:<\/h4>\n

On completion of the course, students will be able to:<\/p>\n

    \n
  1. Summarize Marketing, Types of markets, marketing mix, marketing environment, direct and indirect marketing.<\/li>\n
  2. Identify consumer buying behaviour and market segmentation in marketing decision making.<\/li>\n
  3. Apply the concepts of product, branding, packaging and pricing in marketing a product.<\/li>\n
  4. Summarize the distribution and promotion elements in marketing a product.<\/li>\n<\/ol>\n

    Module 1:<\/h4>\n

    Definitions of market and marketing – Scope and functions of marketing management -different types of markets – Consumer market, Business market, Government market and Institutional market – Explanation of marketing mix elements – classifications of marketing environment – external and internal environment – direct and indirect marketing – the direct marketing methods\n<\/p>\n

    Module 2:<\/h4>\n

    For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>. <\/p>\n

    Module 3:<\/h4>\n

    Product – the classifications of products and the classifications of consumer products -product mix and product line – differentiated and undifferentiated marketing – product positioning – Product Life Cycle – different stages of PLC – market testing – the need and importance of conducting market testing -define brand, brand name and trade mark -Individual Brand Name and Family Brand Name – the functions of Branding – Packaging -the functions of Packaging – various types of packaging – Labeling – functions of labeling -pricing – determinants – objectives – factors influence pricing.\n<\/p>\n

    Module 4:<\/h4>\n

    Distribution Channels – meaning and functions of Distribution Channels – different levels of Channels -, types of Intermediaries – Promotion Mix – Advertising – the functions of advertising – the characteristics of various types of Advertising media – the meaning of Personal selling – the steps in effective selling process – the meaning of sales promotion -the objectives of sales promotion – different Sales Promotion tools – Publicity – various methods used for product publicity\n<\/p>\n

    Reference Books:<\/h4>\n

    For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>. <\/p>\n

    Online Resources<\/h4>\n
      \n
    1. https:\/\/www.mbaskool.com\/courses\/marketing.html<\/li>\n
    2. http:\/\/www.marketingteacher.eom\/lesson-store\/#essentials<\/li>\n
    3. https:\/\/www.managementstudyguide.com\/marketing-for-21st-century.htm<\/li>\n
    4. http:\/\/www.netmba. com\/marketing\/<\/li>\n<\/li>\n<\/ol>\n

      For detailed syllabus of all other subjects of Computer Application & Business Management (CB), 2021 revision curriculum do visit Computer Application & Business Management 3rd Sem subject syllabuses for 2021 revision<\/a>. <\/p>\n

      To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus.<\/a>. <\/p>\n

      To see the results of Computer Application & Business Management (CB) of diploma 2021 revision curriculum do visit SITTTR diploma Computer Application & Business Management (CB) results.<\/a>. <\/p>\n

      For all Computer Application & Business Management academic calendars, visit Computer Application & Business Management all semesters academic calendar<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"

      Marketing Management detailed syllabus for Computer Application & Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Computer Application & […]<\/p>\n","protected":false},"author":2462,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[34,76],"tags":[],"class_list":["post-6709","post","type-post","status-publish","format-standard","hentry","category-3rd-sem","category-cb"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/6709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/users\/2462"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/comments?post=6709"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/6709\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/media?parent=6709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/categories?post=6709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/tags?post=6709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}