{"id":6603,"date":"2024-04-04T10:26:41","date_gmt":"2024-04-04T10:26:41","guid":{"rendered":"https:\/\/www.inspirenignite.com\/kl\/4143-marketing-management-syllabus-for-commercial-practice-4th-sem-2021-revision-sitttr\/"},"modified":"2024-04-04T10:26:41","modified_gmt":"2024-04-04T10:26:41","slug":"4143-marketing-management-syllabus-for-commercial-practice-4th-sem-2021-revision-sitttr","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/kl\/4143-marketing-management-syllabus-for-commercial-practice-4th-sem-2021-revision-sitttr\/","title":{"rendered":"4143: Marketing Management Syllabus for Commercial Practice 4th Sem 2021 Revision SITTTR"},"content":{"rendered":"

Marketing Management detailed syllabus for Commercial Practice (CP) for 2021 revision curriculum has been taken from the SITTTRs<\/a> official website and presented for the Commercial Practice students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below. <\/p>\n

For Commercial Practice 4th Sem scheme and its subjects, do visit Commercial Practice (CP) 4th Sem 2021 revision scheme<\/a>. The detailed syllabus of marketing management is as follows. <\/p>\n

Course Objectives:<\/h4>\n

For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
\"Get<\/a>. <\/p>\n

Course Outcomes:<\/h4>\n

On completion of the course, the student will be able to:<\/p>\n

    \n
  1. Develop fundamental knowledge in marketing concepts, approaches and marketing management tasks.<\/li>\n
  2. Identify the major types of consumer buying behavior, the stages in buying decision process, major bases for segmenting consumer and business markets.<\/li>\n
  3. Develop an idea in new product development and the strategies to be adopted in different stages of product life cycle.<\/li>\n
  4. Choose a marketing plan or strategy for a product or service in pricing, distribution and marketing communication.<\/li>\n<\/ol>\n

    Module 1:<\/h4>\n

    Introduction to Marketing: Meaning and definition of marketing – product oriented -customer oriented – modern definition – marketing vs selling – features of marketing – the value of marketing – approaches – marketing philosophy – traditional – modern – advantages of marketing – functions of marketing – marketing management- meaning – nature -marketing management tasks.\n<\/p>\n

    Module 2:<\/h4>\n

    For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>. <\/p>\n

    Module 3:<\/h4>\n

    Marketing mix: Elements – product – levels – classification of product – on the basis of consumption and durability – new product development NPD – stages – product life cycle -stages – marketing strategies in different stages of PLC – branding – objectives – advantages -limitations – brand vs trade mark brand equity – brand loyalty – product differentiation -product diversification – product simplification – product mix – product line – product positioning – packaging – functions – labeling – advantages – limitations.\n<\/p>\n

    Module 4:<\/h4>\n

    Pricing: Objectives – steps – factors influencing pricing decision – methods of pricing -pricing strategies – promotion – elements of promotion mix – advertising – importance of adverting – advantages – limitations – sales promotion – advertising vs sales promotion -kinds of sales promotion (consumer, dealer, sales force promotion) – personal selling -features – advantages of personal selling – advertising vs personal selling – public relation -objectives – major tools of public relation – interactive marketing – meaning – word of mouth marketing – meaning.\n<\/p>\n

    Text Books:<\/h4>\n

    For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>. <\/p>\n

    Reference Books:<\/h4>\n
      \n
    1. Kotler Philip. Marketing Management. Pearson Education India.<\/li>\n
    2. Priyanka Goel – Marketing Management. Atlantic Publishers.<\/li>\n
    3. Govindarajan – Marketing Management – Concepts, Cases, Challenges and Trends. Prentice hall India learning.<\/li>\n
    4. Kapur, S.K. Marketing Management. Oxford and IBH Publishing Company.<\/li>\n<\/ol>\n

      Online Resources<\/h4>\n

      For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
      It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
      \"Get<\/a>. <\/p>\n

      For detailed syllabus of all other subjects of Commercial Practice (CP), 2021 revision curriculum do visit Commercial Practice 4th Sem subject syllabuses for 2021 revision<\/a>. <\/p>\n

      To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus.<\/a>. <\/p>\n

      To see the results of Commercial Practice (CP) of diploma 2021 revision curriculum do visit SITTTR diploma Commercial Practice (CP) results.<\/a>. <\/p>\n

      For all Commercial Practice academic calendars, visit Commercial Practice all semesters academic calendar<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"

      Marketing Management detailed syllabus for Commercial Practice (CP) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Commercial Practice students. For course code, […]<\/p>\n","protected":false},"author":2462,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[35,74],"tags":[],"class_list":["post-6603","post","type-post","status-publish","format-standard","hentry","category-4th-sem","category-cn"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/6603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/users\/2462"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/comments?post=6603"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/6603\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/media?parent=6603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/categories?post=6603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/tags?post=6603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}