{"id":3463,"date":"2021-06-20T03:45:35","date_gmt":"2021-06-20T03:45:35","guid":{"rendered":"https:\/\/www.inspirenignite.com\/kl\/6065-textile-marketing-merchandising-kl-diploma-syllabus-for-textile-tech-6th-sem-2015-revision-sitttr\/"},"modified":"2021-06-20T03:45:35","modified_gmt":"2021-06-20T03:45:35","slug":"6065-textile-marketing-merchandising-kl-diploma-syllabus-for-textile-tech-6th-sem-2015-revision-sitttr","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/kl\/6065-textile-marketing-merchandising-kl-diploma-syllabus-for-textile-tech-6th-sem-2015-revision-sitttr\/","title":{"rendered":"6065: Textile Marketing & Merchandising KL Diploma Syllabus for Textile Tech 6th Sem 2015 Revision SITTTR"},"content":{"rendered":"

Textile Marketing & Merchandising detailed syllabus for Textile Technology (Textile Tech) for 2015 revision curriculum has been taken from the SITTTRs<\/a> official website and presented for the Textile Tech students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below. <\/p>\n

For Textile Technology 6th Sem scheme and its subjects, do visit Textile Tech 6th Sem 2015 revision scheme<\/a>. The detailed syllabus of textile marketing & merchandising is as follows. <\/p>\n

Textile Marketing & Merchandising<\/title><\/p>\n<h4>Course Outcomes:<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>SPECIFIC OUTCOME<\/h4>\n<p align=\"justify\">\n MODULE I BASIC CONCEPTS OF MARKETING & MARKETING ENVIRONMENT<\/p>\n<ol>\n<li>Understand various Basic concepts of Marketing<\/li>\n<li>Identify the objectives of Basic concepts of Marketing & Marketing Environment<\/li>\n<li>State the the basic marketing strategies.<\/li>\n<li>Describe the the components of marketing like product ,Price, Place, Promotion<\/li>\n<li>Define demand supply theory<\/li>\n<li>Know a clear idea marketing Environment\n<ol type=\"i\">\n<li>Describe the export marketing.<\/li>\n<li>State the Functions of Market management<\/li>\n<li>Define the Market Philosophies.<\/li>\n<li>Explain the Challenges in marketing.<\/li>\n<li>Describe Services marketing and its characteristics<\/li>\n<li>State the marketing firms’ micro & macro environment<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p> MODULE II SEGMENTATION, CONSUMER BEHAVIOUR & MARKETING<\/p>\n<ol>\n<li>Understand market Segmentation& Consumer Behaviour\n<ol type=\"i\">\n<li>State the international markets and segmentation<\/li>\n<li>List the function of merchandising division<\/li>\n<li>Describe the consumers’ behaviour<\/li>\n<li>State the Buyer Decision process& Segmentation of International Markets<\/li>\n<\/ol>\n<\/li>\n<li>Know the components of Marketing Mix\n<ol type=\"i\">\n<li>State the life cycle analysis of product development<\/li>\n<li>list the Components of Marketing Mix<\/li>\n<li>Identify the pricing considerations, adjustment pricing and price changes<\/li>\n<li>Describe the nature, importance and behaviour of distribution channels<\/li>\n<li>State the retail and whole sale marketing<\/li>\n<li>State the Advertising Media, Budget, Sales promotion<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p> MODULE III MERCHANDISING<\/p>\n<ol>\n<li>Understand the Role of merchandiser in an apparel firm.\n<ol type=\"i\">\n<li>State the definition of merchandising<\/li>\n<li>Describe the function of merchandising division<\/li>\n<li>State the role of merchandiser in an apparel firm<\/li>\n<li>List the responsibilities of merchandiser<\/li>\n<\/ol>\n<\/li>\n<li>Know the Inter relationship between the Merchandising and other divisions.\n<ol type=\"i\">\n<li>State the relationship between merchandising and other divisions<\/li>\n<li>illustrate the role of merchandising calendar<\/li>\n<li>Describe the responsibilities of apparel engineer and costing engineer<\/li>\n<li>Explain the procedure for the selection and appointment of foreign agents<\/li>\n<li>Explain Sourcing, need for sourcing and sourcing strategies<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p> MODULE IV MARKET RESEARCH AND EXPORT MARKETING<\/p>\n<ol>\n<li>Understand the Market research Process.\n<ol type=\"i\">\n<li>State the term market research Process.<\/li>\n<li>Describe the Director General of Commercial Intelligence and Statistics<\/li>\n<li>Identify Exchange controls regulation<\/li>\n<li>Explain Foreign exchange<\/li>\n<\/ol>\n<\/li>\n<li>Know a clear idea about the Export Marketing\n<ol type=\"i\">\n<li>Describe the export marketing<\/li>\n<li>State the Indian textile policy and export import policy<\/li>\n<li>Explain the objectives of ministry of commerce, textiles, export promotion councils<\/li>\n<li>Describe the the role and significance of export documentation<\/li>\n<li>State the procedure for processing an export order<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h4>MODULE I<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>MODULE II<\/h4>\n<p align=\"justify\">\n SEGMENTATION, CONSUMER BEHAVIOUR & MARKETING Segmentation – Consumer Behaviour & Marketing Mix – Market segmentation – criteria for effective segment selection strategies – Consumer behaviour – buying roles – Buyer Decision process -Segmentation of International Markets – Marketing Mix – Components of Marketing Mix – Product . Product strategy – Brand, package & Labelling. – Product life cycle analysis, product Development – Price – Pricing considerations- Adjustment pricing – Price changes. Place – Nature, Importance and behaviour of Distribution channels. Retail and whole sale – strategies for distribution. Promotion- Advertising -Copy, Media, Budget, Sales promotion. Public Relations and Personal selling.\n<\/p>\n<h4>MODULE III<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>MODULE IV<\/h4>\n<p align=\"justify\">\n MARKET RESEARCH AND EXPORT MARKETING Market Research and Export Marketing Market research -Market research Process. Director General of Commercial Intelligence and Statistics – Its Publications. I\/E license – Exchange controls regulation – Foreign exchange regulation acts – Exports Management risk. Indian Textile Policy & Exports Import Policy. Objectives of the following Organization: Ministry of Commerce, Ministry of Textiles. Export Promotion Councils- PDEXCIL-AEPC. Export Business Negotiations stages. Samples for Exports. Role and significance of export documentation. Processing of an export order.\n<\/p>\n<h4>Reference Books:<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<p align=\"justify\">For detailed syllabus of all other subjects of Textile Technology, 2015 revision curriculum do visit <a class=\"rank-math-link\" href=\"..\/category\/textile-tech+6th-sem\">Textile Tech 6th Sem subject syllabuses for 2015 revision<\/a>. <\/p>\n<p align=\"justify\">To see the syllabus of all other branches of diploma 2015 revision curriculum do visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/kerala-diploma-syllabus\/\">all branches of SITTTR diploma 2015 revision<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Textile Marketing & Merchandising detailed syllabus for Textile Technology (Textile Tech) for 2015 revision curriculum has been taken from the SITTTRs official website and presented for the Textile Tech students. […]<\/p>\n","protected":false},"author":2462,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[37,58],"tags":[],"class_list":["post-3463","post","type-post","status-publish","format-standard","hentry","category-6th-sem","category-textile-technology"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/3463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/users\/2462"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/comments?post=3463"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/3463\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/media?parent=3463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/categories?post=3463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/tags?post=3463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}