{"id":2715,"date":"2021-06-20T03:25:39","date_gmt":"2021-06-20T03:25:39","guid":{"rendered":"https:\/\/www.inspirenignite.com\/kl\/4251-customer-relationship-management-kl-diploma-syllabus-for-ca-bm-4th-sem-2015-revision-sitttr\/"},"modified":"2021-06-20T03:25:39","modified_gmt":"2021-06-20T03:25:39","slug":"4251-customer-relationship-management-kl-diploma-syllabus-for-ca-bm-4th-sem-2015-revision-sitttr","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/kl\/4251-customer-relationship-management-kl-diploma-syllabus-for-ca-bm-4th-sem-2015-revision-sitttr\/","title":{"rendered":"4251: Customer Relationship Management KL Diploma Syllabus for CA&BM 4th Sem 2015 Revision SITTTR"},"content":{"rendered":"

Customer Relationship Management detailed syllabus for Computer Application & Business Management (CA&BM) for 2015 revision curriculum has been taken from the SITTTRs<\/a> official website and presented for the CA&BM students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below. <\/p>\n

For Computer Application & Business Management 4th Sem scheme and its subjects, do visit CA&BM 4th Sem 2015 revision scheme<\/a>. The detailed syllabus of customer relationship management is as follows. <\/p>\n

Customer Relationship Management<\/title><\/p>\n<h4>Course General Outcomes:<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>SPECIFIC OUTCOMES<\/h4>\n<p align=\"justify\">\n<ol>\n<li>Understand Customer Relationship Management\n<ol type=\"i\">\n<li>Define customer<\/li>\n<li>Define CRM<\/li>\n<li>State the needs and objectives of CRM<\/li>\n<li>Explain the components of CRM<\/li>\n<li>Explain the benefits and importance of CRM<\/li>\n<li>State Customer life cycle<\/li>\n<li>Explain Customer interaction<\/li>\n<li>Explain Customer Development Process<\/li>\n<\/ol>\n<\/li>\n<li>Understand SFA and EMA\n<ol type=\"i\">\n<li>Definition and need of SFA<\/li>\n<\/ol>\n<\/li>\n<li>Barriers to successful SFA\n<ol type=\"i\">\n<li>Explain Technological aspects of SFA<\/li>\n<li>Explain EMA, its components (Promotion, events loyalty, retention programmes)<\/li>\n<li>Explain Response management<\/li>\n<li>Explain Marketing campaign, business analytic tools<\/li>\n<\/ol>\n<\/li>\n<li>Understand data mining for CRM\n<ol type=\"i\">\n<li>Define data mining<\/li>\n<li>List out information requirements for an effective CRM solution<\/li>\n<li>Explain the level of data mining operations<\/li>\n<\/ol>\n<\/li>\n<li>Understand eCRM\n<ol type=\"i\">\n<li>Define e-CRM<\/li>\n<li>List out why e-CRM employed<\/li>\n<li>Explain the !’E’s” of e-CRM<\/li>\n<li>Describe the key e-CRM features<\/li>\n<li>Difference between CRM and eCRM<\/li>\n<\/ol>\n<\/li>\n<li>Understand Call centre\n<ol type=\"i\">\n<li>State them meaning, functionality, technological implementation<\/li>\n<li>Explain ACD(Automatic Call Distribution),IVR(Interactive Voice response)<\/li>\n<li>Explain CTI (Computer Technology Integration)<\/li>\n<li>Explain web enabling the call centre<\/li>\n<\/ol>\n<\/li>\n<li>Understand care for the customer\n<ol type=\"i\">\n<li>Explain how we can achieve this?<\/li>\n<li>Explain handling complaints<\/li>\n<li>Describe customer loyalty and customer insight<\/li>\n<li>Describe Roles, Responsibilities & Attributes of a receptionist<\/li>\n<\/ol>\n<\/li>\n<li>Understand Reception Office Communications\n<ol type=\"i\">\n<li>Explain Communications-Verbal & Non-Verbal<\/li>\n<li>Describe written communication-Internal & External<\/li>\n<li>Explain Telecommunication<\/li>\n<li>Explain General Office Practice<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h4>Module I :<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>Module II :<\/h4>\n<p align=\"justify\">\n SFA- technological aspects- Barriers- EMA- components- response managementmarketing campaign-Data mining- levels of datamining- information requirements.\n<\/p>\n<h4>Module III :<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>Module IV :<\/h4>\n<p align=\"justify\">\n Care for the customer- Handling complaints- Customer loyalty- Customer InsightRoles of a receptionist-Office Communications-Telecommunications-General Office Practice.\n<\/p>\n<h4>BOOKS RECOMMENDED<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<p align=\"justify\">For detailed syllabus of all other subjects of Computer Application & Business Management, 2015 revision curriculum do visit <a class=\"rank-math-link\" href=\"..\/category\/ca-bm+4th-sem\">CA&BM 4th Sem subject syllabuses for 2015 revision<\/a>. <\/p>\n<p align=\"justify\">To see the syllabus of all other branches of diploma 2015 revision curriculum do visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/kerala-diploma-syllabus\/\">all branches of SITTTR diploma 2015 revision<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer Relationship Management detailed syllabus for Computer Application & Business Management (CA&BM) for 2015 revision curriculum has been taken from the SITTTRs official website and presented for the CA&BM students. […]<\/p>\n","protected":false},"author":2462,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[35,46],"tags":[],"class_list":["post-2715","post","type-post","status-publish","format-standard","hentry","category-4th-sem","category-computer-application-business-management"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/2715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/users\/2462"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/comments?post=2715"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/2715\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/media?parent=2715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/categories?post=2715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/tags?post=2715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}