{"id":2707,"date":"2021-06-20T03:25:34","date_gmt":"2021-06-20T03:25:34","guid":{"rendered":"https:\/\/www.inspirenignite.com\/kl\/3252-marketing-management-kl-diploma-syllabus-for-ca-bm-3rd-sem-2015-revision-sitttr\/"},"modified":"2021-06-20T03:25:34","modified_gmt":"2021-06-20T03:25:34","slug":"3252-marketing-management-kl-diploma-syllabus-for-ca-bm-3rd-sem-2015-revision-sitttr","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/kl\/3252-marketing-management-kl-diploma-syllabus-for-ca-bm-3rd-sem-2015-revision-sitttr\/","title":{"rendered":"3252: Marketing Management KL Diploma Syllabus for CA&BM 3rd Sem 2015 Revision SITTTR"},"content":{"rendered":"

Marketing Management detailed syllabus for Computer Application & Business Management (CA&BM) for 2015 revision curriculum has been taken from the SITTTRs<\/a> official website and presented for the CA&BM students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below. <\/p>\n

For Computer Application & Business Management 3rd Sem scheme and its subjects, do visit CA&BM 3rd Sem 2015 revision scheme<\/a>. The detailed syllabus of marketing management is as follows. <\/p>\n

Marketing Management<\/title><\/p>\n<h4>Course General Outcomes:<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>SPECIFIC OUTCOMES<\/h4>\n<p align=\"justify\">\n<ol>\n<li>Understand the Marketing Management\n<ol type=\"i\">\n<li>Define market and marketing management<\/li>\n<li>Explain the scope of Marketing Management<\/li>\n<li>State the functions of Marketing Management<\/li>\n<li>List the types of markets<\/li>\n<li>Explain Marketing mix<\/li>\n<\/ol>\n<\/li>\n<li>Understand marketing environment\n<ol type=\"i\">\n<li>Explain external environment<\/li>\n<li>Explain internal environment<\/li>\n<\/ol>\n<\/li>\n<li>Understand types of Marketing\n<ol type=\"i\">\n<li>Explain Telemarketing<\/li>\n<li>Explain E Marketing<\/li>\n<li>Explain Service Marketing<\/li>\n<\/ol>\n<\/li>\n<li>Understand the buyer behavior\n<ol type=\"i\">\n<li>Explain the determinants of consumer buying behavior<\/li>\n<li>Describe the stages of buying decision process<\/li>\n<li>Explain buying roles<\/li>\n<\/ol>\n<\/li>\n<li>Understand the bases of market segmentation\n<ol type=\"i\">\n<li>Explain the meaning of market segmentation<\/li>\n<li>Explain the need for market segmentation<\/li>\n<li>Explain the requirements of effective segmentation<\/li>\n<li>Illustrate geographic segmentation with suitable examples<\/li>\n<li>Illustrate demographic segmentation with examples<\/li>\n<li>Illustrate psycho graphic segmentation with examples<\/li>\n<li>Illustrate behavioural segmentation with examples<\/li>\n<\/ol>\n<\/li>\n<li>Understand the product\n<ol type=\"i\">\n<li>Define the term product<\/li>\n<li>Explain the classifications of products<\/li>\n<li>Explain the classifications of consumer products<\/li>\n<li>Explain product mix and product line<\/li>\n<li>Distinguish differentiated and undifferentiated marketing<\/li>\n<li>Explain the term product positioning<\/li>\n<\/ol>\n<\/li>\n<li>Understand Product Life Cycle\n<ol type=\"i\">\n<li>State the meaning of PLC<\/li>\n<li>Describe different stages of PLC<\/li>\n<\/ol>\n<\/li>\n<li>Understand Market Testing\n<ol type=\"i\">\n<li>State the concept of market testing<\/li>\n<li>State the need and importance of conducting market testing<\/li>\n<\/ol>\n<\/li>\n<li>Understand branding\n<ol type=\"i\">\n<li>Define brand, brand name and trade mark<\/li>\n<li>Differentiate Individual Brand Name and Family Brand Name<\/li>\n<li>State the functions of Branding<\/li>\n<\/ol>\n<\/li>\n<li>Understand Packaging\n<ol type=\"i\">\n<li>State the functions of Packaging<\/li>\n<li>State the meaning of Family Packaging, Re-use Packaging, Multiple Packaging<\/li>\n<li>Explain Labelling<\/li>\n<\/ol>\n<\/li>\n<li>Understand product pricing\n<ol type=\"i\">\n<li>State the meaning of price<\/li>\n<li>Describe the determinants of Price<\/li>\n<li>List the pricing objectives<\/li>\n<\/ol>\n<\/li>\n<li>Understand Distribution Channels\n<ol type=\"i\">\n<li>State functions of Distribution Channels<\/li>\n<li>Explain different levels of Channels<\/li>\n<li>Explain the types of Intermediaries<\/li>\n<\/ol>\n<\/li>\n<li>Understand Promotion Mix\n<ol type=\"i\">\n<li>Define the term Advertising<\/li>\n<li>List out the functions of advertising<\/li>\n<li>Explain various types of Advertising media<\/li>\n<\/ol>\n<\/li>\n<li>Understand Personal selling\n<ol type=\"i\">\n<li>State the meaning of Personal selling<\/li>\n<li>Explain the steps in effective selling process<\/li>\n<\/ol>\n<\/li>\n<li>Understand sales promotion\n<ol type=\"i\">\n<li>State the meaning of sales promotion<\/li>\n<li>List out objectives of sales promotion<\/li>\n<li>Explain different Sales Promotion tools<\/li>\n<\/ol>\n<\/li>\n<li>Understand Publicity\n<ol type=\"i\">\n<li>Define Publicity<\/li>\n<li>Explain various methods used for product publicity<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h4>MODULE I :<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>MODULE II :<\/h4>\n<p align=\"justify\">\n Types of buying behaviours- Buying Decision Process- Market segmentation -levels of market segmentation – Bases of market segmentation-\n<\/p>\n<h4>MODULE III :<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>MODULE IV :<\/h4>\n<p align=\"justify\">\n Marketing channels – functions-levels-types of Intermediaries- Promotion mix – advertising – objectives – media selection – sales promotion – purchase and objectives – tools – public relations – publicity\n<\/p>\n<h4>BOOKS RECOMMENDED<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>BOOKS FOR FURTHER REFERENCES<\/h4>\n<p align=\"justify\">\n<ol>\n<li>Philip Kotler & Others, Marketing Management, Mc Millan<\/li>\n<li>Kotler & Armstrong, Principles of Marketing, Mc Millan<\/li>\n<\/ol>\n<p align=\"justify\">For detailed syllabus of all other subjects of Computer Application & Business Management, 2015 revision curriculum do visit <a class=\"rank-math-link\" href=\"..\/category\/ca-bm+3rd-sem\">CA&BM 3rd Sem subject syllabuses for 2015 revision<\/a>. <\/p>\n<p align=\"justify\">To see the syllabus of all other branches of diploma 2015 revision curriculum do visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/kerala-diploma-syllabus\/\">all branches of SITTTR diploma 2015 revision<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Management detailed syllabus for Computer Application & Business Management (CA&BM) for 2015 revision curriculum has been taken from the SITTTRs official website and presented for the CA&BM students. For […]<\/p>\n","protected":false},"author":2462,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[34,46],"tags":[],"class_list":["post-2707","post","type-post","status-publish","format-standard","hentry","category-3rd-sem","category-computer-application-business-management"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/2707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/users\/2462"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/comments?post=2707"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/2707\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/media?parent=2707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/categories?post=2707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/tags?post=2707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}