Introductory Concepts of Digital Marketing detailed syllabus for Robotics Process Automation (RP) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Robotics Process Automation (RP) students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Robotics Process Automation 6th Sem scheme and its subjects, do visit Robotics Process Automation (RP) 6th Sem 2021 regulation scheme. For Open Elective-I scheme and its subjects refer to Robotics Process Automation (RP) Open Elective-I syllabus scheme. The detailed syllabus of introductory concepts of digital marketing is as follows.
Course Objectives:
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Course Outcomes:
On completion of the course student will be able to:
- Understand the core concepts in digital marketing
- Email Marketing
- Digital Marketing implemented using Modern Social media platforms
- Understanding of the Digital Marketing plan
Module 1:
Introduction to Digital Marketing – Key concepts of digital marketing, Types, Digital Marketing Environment: Macro and Micro Environment, Tools required in digital marketing, Introduction to Ecommerce, Types of Ecommerce
Module 2:
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Module 4:
Digital marketing plan :, SWOT analysis, situational analysis, key performance Indicators in internet marketing
Text Books:
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- Ian Dodson-The art of Digital Marketing, Wile
Reference Books:
- Puneet Singh Bhatia- Fundamentals of Digital Marketing, Pearson Education
- Damian Ryan -Understanding Digital Marketing
- Digital Marketing: Marketing Strategies for Engaging the Digital Generation – Damian Ryan and Calvin Jones
- Sudhir Sreedharan – Digital Marketing
Online Resources
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
For detailed syllabus of all other subjects of Robotics Process Automation, 2021 revision curriculum do visit Robotics Process Automation (RP) 6th Sem subject syllabuses for 2021 revision.
To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus..
To see the results of Robotics Process Automation of diploma 2021 revision curriculum do visit SITTTR diploma results..
For all Robotics Process Automation academic calendars, visit Robotics Process Automation all semesters academic calendar direct link.