6254: Advertising and Salesmanship KL Diploma Syllabus for CA&BM 6th Sem 2015 Revision SITTTR

Advertising and Salesmanship detailed syllabus for Computer Application & Business Management (CA&BM) for 2015 revision curriculum has been taken from the SITTTRs official website and presented for the CA&BM students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.

For Computer Application & Business Management 6th Sem scheme and its subjects, do visit CA&BM 6th Sem 2015 revision scheme. The detailed syllabus of advertising and salesmanship is as follows.

Course General Outcomes:

For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
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SPECIFIC OUTCOMES

1. Understand Advertising
   1. Define – Advertising
   2. State its objectives.
2. Understand Types of Advertising
   1. Explain Newspaper Advertising
   2. Explain Magazines, Journals. Advertising
   3. Describe Outdoor Ads ,Theatre Advertising
   4. Explain Radio Advertising
   5. Explain TV Advertising
3. Understand Ad Agencies
   1. Classify the Types and functions of Ad Agencies
   2. Explain Ethics in Advertisement.
   3. Explain Advertisement Budget
4. Understand Elements of Advertisement
   1. Describe Copy Writing.
   2. Explain Advertisement lay out, Proof reading, Typography, Lithography.
   3. State the uses of Symbols, Slogans Caption Catch Phrase.
5. Understanding Salesmanship
   1. Describe Salesmanship
   2. State the Importance of Salesman
   3. List Different Salesman
   4. Identify Steps in selling.
   5. Describe Direct Marketing.
   6. Explain Retailer
   7. Explain Wholesaler
6. Understanding Negotiation
   1. Define Negotiation
   2. Explain Negotiation steps & process
7. Know Motivation And Rewards for Salesman
   1. Explain the Knowledge, Skills and Qualities required in salesmanship.
   2. Explain Training and supervising the salesman.
   3. Explain Motivating the salesman
   4. Explain Perks, commission, incentives, remuneration, awards and rewards

CONTENT DETAILS

For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.

BOOKS RECOMMENDED

Dawar S.R –Salesmanship and Advertisement, S.Chand: Cummins. J-Sales Promotion—Prentice Hall India: Birth and Boyd-New patterns in Sales Management-Mc Graw Hill Debbie Gillialand-Marketing—Mc Graw Hill

For detailed syllabus of all other subjects of Computer Application & Business Management, 2015 revision curriculum do visit CA&BM 6th Sem subject syllabuses for 2015 revision.

To see the syllabus of all other branches of diploma 2015 revision curriculum do visit all branches of SITTTR diploma 2015 revision.