Retail Business Operations detailed syllabus for Computer Application & Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Computer Application & Business Management (CB) students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Computer Application & Business Management 6th Sem scheme and its subjects, do visit Computer Application & Business Management (CB) 6th Sem 2021 regulation scheme. For Professional Elective-III scheme and its subjects refer to Computer Application & Business Management (CB) Professional Elective-III syllabus scheme. The detailed syllabus of retail business operations is as follows.
Course Objectives:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.
Course Outcomes:
On completion of the course, students will be able to:
- Use the fundamental concepts of retailing in business
- Assess the method of operating a retail business
- Examine retail inventory, merchandise labeling and packaging.
- Interpret the basic concepts of visual merchandising.
Module 1:
Retailing – nature and scope – objectives and functions – retailing scenario in India – wheel of retailing – types of retailing: on the basis of ownership, operational structure, customer service, merchandise mix, pricing policy, & location – Importance of Retail locations, Types of retail locations, Factors determining the location decision, Steps involved in choosing a retail location, Measurement of success of a location.
Module 2:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Module 4:
Meaning of Merchandising, Factors influencing Merchandising, Functions of Merchandising Manager, Merchandise planning, Merchandise buying, Analysing Merchandise performance, Visual merchandising – definition, purpose & characteristics -Elements of visual merchandising – Types of display – Points to be considered while planning a display – Characteristics of effective display-methods of display: interior and exterior / window displays – Store planning – location – design – retail image mix – planning layout, Latest trends in Visual Merchandising.
Reference Books:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
- SwapnaPradhan, Retailing Management-Text and Cases, Tata McGraw Hill
- Chetan Bajaj, Ranjith, Retail Management, Oxford University Press, second edition 2005
- Gibson G Vedamani, Retail Management – Functional Principles and Practice, Jaico Publishing House, Second edition. 2004
- Barry Berman and Joel R Evans, Retail Management – A strategic Approach, Prentice Hall of India, Tenth edition, 2006
- Gillespie. Hecht and Lebowitz, Retail Business Management, McGraw Hill Book company, Third edition 2002
- James R. Ogden. Denise T.Ogden, Integrated Retail Management, Wiley, 2005.05
- Martin.M. Pegler, “Visual Merchandising and Display”, (fifth edition), Fair Child Publications, 2011
- SwapnaPradhan, Retailing Management-Text and Cases, Tata McGraw Hill
Online Resources
- https://www.tutorialspoint.com/retail_management/index.htm
- https://www.managementstudyguide.com/what-is-retail.htm
- https://www.learnpick.in/prime/documents/notes/details/3397/note-on-retail-management
- https://www.eriesd.org/cms/lib/PA01001942/Centricity/Domain/1344/m_e_ch_1 8.pdf
For detailed syllabus of all other subjects of Computer Application & Business Management, 2021 revision curriculum do visit Computer Application & Business Management (CB) 6th Sem subject syllabuses for 2021 revision.
To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus..
To see the results of Computer Application & Business Management of diploma 2021 revision curriculum do visit SITTTR diploma results..
For all Computer Application & Business Management academic calendars, visit Computer Application & Business Management all semesters academic calendar direct link.