6065: Textile Marketing & Merchandising KL Diploma Syllabus for Textile Tech 6th Sem 2015 Revision SITTTR

Textile Marketing & Merchandising detailed syllabus for Textile Technology (Textile Tech) for 2015 revision curriculum has been taken from the SITTTRs official website and presented for the Textile Tech students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.

For Textile Technology 6th Sem scheme and its subjects, do visit Textile Tech 6th Sem 2015 revision scheme. The detailed syllabus of textile marketing & merchandising is as follows.

Course Outcomes:

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SPECIFIC OUTCOME

MODULE I BASIC CONCEPTS OF MARKETING & MARKETING ENVIRONMENT

1. Understand various Basic concepts of Marketing
2. Identify the objectives of Basic concepts of Marketing & Marketing Environment
3. State the the basic marketing strategies.
4. Describe the the components of marketing like product ,Price, Place, Promotion
5. Define demand supply theory
6. Know a clear idea marketing Environment
   1. Describe the export marketing.
   2. State the Functions of Market management
   3. Define the Market Philosophies.
   4. Explain the Challenges in marketing.
   5. Describe Services marketing and its characteristics
   6. State the marketing firms’ micro & macro environment

MODULE II SEGMENTATION, CONSUMER BEHAVIOUR & MARKETING

1. Understand market Segmentation& Consumer Behaviour
   1. State the international markets and segmentation
   2. List the function of merchandising division
   3. Describe the consumers’ behaviour
   4. State the Buyer Decision process& Segmentation of International Markets
2. Know the components of Marketing Mix
   1. State the life cycle analysis of product development
   2. list the Components of Marketing Mix
   3. Identify the pricing considerations, adjustment pricing and price changes
   4. Describe the nature, importance and behaviour of distribution channels
   5. State the retail and whole sale marketing
   6. State the Advertising Media, Budget, Sales promotion

MODULE III MERCHANDISING

1. Understand the Role of merchandiser in an apparel firm.
   1. State the definition of merchandising
   2. Describe the function of merchandising division
   3. State the role of merchandiser in an apparel firm
   4. List the responsibilities of merchandiser
2. Know the Inter relationship between the Merchandising and other divisions.
   1. State the relationship between merchandising and other divisions
   2. illustrate the role of merchandising calendar
   3. Describe the responsibilities of apparel engineer and costing engineer
   4. Explain the procedure for the selection and appointment of foreign agents
   5. Explain Sourcing, need for sourcing and sourcing strategies

MODULE IV MARKET RESEARCH AND EXPORT MARKETING

1. Understand the Market research Process.
   1. State the term market research Process.
   2. Describe the Director General of Commercial Intelligence and Statistics
   3. Identify Exchange controls regulation
   4. Explain Foreign exchange
2. Know a clear idea about the Export Marketing
   1. Describe the export marketing
   2. State the Indian textile policy and export import policy
   3. Explain the objectives of ministry of commerce, textiles, export promotion councils
   4. Describe the the role and significance of export documentation
   5. State the procedure for processing an export order

MODULE I

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MODULE II

SEGMENTATION, CONSUMER BEHAVIOUR & MARKETING Segmentation – Consumer Behaviour & Marketing Mix – Market segmentation – criteria for effective segment selection strategies – Consumer behaviour – buying roles – Buyer Decision process -Segmentation of International Markets – Marketing Mix – Components of Marketing Mix – Product . Product strategy – Brand, package & Labelling. – Product life cycle analysis, product Development – Price – Pricing considerations- Adjustment pricing – Price changes. Place – Nature, Importance and behaviour of Distribution channels. Retail and whole sale – strategies for distribution. Promotion- Advertising -Copy, Media, Budget, Sales promotion. Public Relations and Personal selling.

MODULE III

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MODULE IV

MARKET RESEARCH AND EXPORT MARKETING Market Research and Export Marketing Market research -Market research Process. Director General of Commercial Intelligence and Statistics – Its Publications. I/E license – Exchange controls regulation – Foreign exchange regulation acts – Exports Management risk. Indian Textile Policy & Exports Import Policy. Objectives of the following Organization: Ministry of Commerce, Ministry of Textiles. Export Promotion Councils- PDEXCIL-AEPC. Export Business Negotiations stages. Samples for Exports. Role and significance of export documentation. Processing of an export order.

Reference Books:

For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
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For detailed syllabus of all other subjects of Textile Technology, 2015 revision curriculum do visit Textile Tech 6th Sem subject syllabuses for 2015 revision.

To see the syllabus of all other branches of diploma 2015 revision curriculum do visit all branches of SITTTR diploma 2015 revision.