Textile Marketing & Merchandising detailed syllabus for Textile Technology (TT) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Textile Technology (TT) students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Textile Technology 6th Sem scheme and its subjects, do visit Textile Technology (TT) 6th Sem 2021 regulation scheme. For Professional Elective-III scheme and its subjects refer to Textile Technology (TT) Professional Elective-III syllabus scheme. The detailed syllabus of textile marketing & merchandising is as follows.
Course Objectives:
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Course Outcomes:
On completion of the course, the student will be able to:
- State the principles, practices, and Concepts used in marketing.
- Discuss the complex nature and environment of marketing management and segmentation.
- Discuss the functions, roles & responsibilities of merchandiser
- Recognize the different approaches of Marketing research and to acquire knowledge about the procedural aspects of export marketing.
Module 1:
Basic concepts of Marketing & Marketing Environment – Basics of Marketing – Need, Wants, demands, product, exchange and values – Marketing objectives and strategies -Market Management – Marketing Philosophies and challenges ahead – Need & importance of Export Marketing – Services Marketing and its characteristics – Marketing firm’s Micro Environments, Macro Environment- Discuss Freight on Board (FOB)
Module 2:
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Module 4:
Market Research and Export Marketing Market research – Market research Process. Director General of Commercial Intelligence and Statistics – Its Publications. I/E license – Exchange controls regulation – Foreign exchange regulation acts – Exports Management risk. Indian Textile Policy & Exports Import Policy. Objectives of the following Organization: Ministry of Commerce, Ministry of Textiles. Export Promotion Councils – PDEXCIL – AEPC. Samples for Exports. Role and significance of export documentation. Processing of an export order.
Text Books:
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- Sherlekar – 2000 – Marketing Management
Reference Books:
- Abraham koshy & Mithileshwarjha – Marketing management WHP ltd.
- Philip kotler& Armstrong – Marketing Management
- Cundiff(E.W) & Still (R.R) – Fundamentals of Modern Marketing
- Dr.P.S.Ravichandran, Major.S.Sivapathasekaran&R.Narasimhan – Textile marketing & merchandising SSMITT & PC
Online Resources
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
For detailed syllabus of all other subjects of Textile Technology, 2021 revision curriculum do visit Textile Technology (TT) 6th Sem subject syllabuses for 2021 revision.
To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus..
To see the results of Textile Technology of diploma 2021 revision curriculum do visit SITTTR diploma results..
For all Textile Technology academic calendars, visit Textile Technology all semesters academic calendar direct link.