Fundamentals of Digital Marketing Lab detailed syllabus for Robotics Process Automation (RP) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Robotics Process Automation (RP) students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Robotics Process Automation 6th Sem scheme and its subjects, do visit Robotics Process Automation (RP) 6th Sem 2021 regulation scheme. For Professional Elective-II scheme and its subjects refer to Robotics Process Automation (RP) Professional Elective-II syllabus scheme. The detailed syllabus of fundamentals of digital marketing lab is as follows.
Course Objectives:
- To understand the applications of Digital Marketing
- To undertake Marketing Campaigns in digital format and how to apply the tools of Digital Marketing
- To gain competitive advantage in the Market
- To analyze consumer buying behavior using Web Analytics and offer the right products or services to the right customers
Course Outcomes:
On completion of the course student will be able to:
- To learn digital marketing tools like search engine optimization and associated analytics.
- To apply digital marketing tools to a) improve websites’ rankings and optimize it in the process. b) Improve the brand’s visibility c) improve brands reach which physically is relatively difficult and less effective.
- To analyze relative importance of digital marketing strategies to optimize digital marketing campaign 1
- To evaluate the performance of different social media in conjunction with overall digital marketing plan.
Module 1:
- Digital Marketing Implementation in Business Scenario
- Create the Digital Marketing Webpage
Module 2:
- Conducting the Search Engine Optimization and Search Engine Marketing
- Using Google Analytics to analyze website performance
- Creating Promotional banner through Canva
Module 3:
- Facebook Promotion using banners
Module 4:
- Creating YouTube Channel for Marketing
- Twitter Marketing
- Instagram Marketing
- Email Marketing
Micro Project
Students are expected to do a micro project in Digital Marketing during the course for the purpose of continuous evaluation. This experiment shall be included in the bona-fide record. Example: Develop program such as
- Email newsletter using Mailchimp
Text Books:
- Big-Book-of-Digital-Marketing by digitalfireflymarketing
Online Resources
- https://www.quicksprout.com/the-beginners-guide-to-online-marketing/
- https://cdn.wrike.com/ebook/The-Beginners-Guide-to-Online-Marketing.pdf
- https://advancedmarketingunipd.files.wordpress.com/2014/09/01_advanced marketinglab_pasqualettoserena.pdf
- https://www.cuchd.in/usb/business-management/brochure/Digital-Marketing-Lab-Manual.pdf
For detailed syllabus of all other subjects of Robotics Process Automation, 2021 revision curriculum do visit Robotics Process Automation (RP) 6th Sem subject syllabuses for 2021 revision.
To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus..
To see the results of Robotics Process Automation of diploma 2021 revision curriculum do visit SITTTR diploma results..
For all Robotics Process Automation academic calendars, visit Robotics Process Automation all semesters academic calendar direct link.