Fundamentals of Digital Marketing detailed syllabus for Robotics Process Automation (RP) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Robotics Process Automation (RP) students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Robotics Process Automation 5th Sem scheme and its subjects, do visit Robotics Process Automation (RP) 5th Sem 2021 regulation scheme. For Professional Elective-I scheme and its subjects refer to Robotics Process Automation (RP) Professional Elective-I syllabus scheme. The detailed syllabus of fundamentals of digital marketing is as follows.
Course Objectives:
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Course Outcomes:
On completion of the course student will be able to:
- Understand the core concepts in digital marketing
- Using different social media platforms (Facebook /Instagram /Twitter) to connect with the audience.
- Understand Search engine optimization and Search engine marketing
CO Understanding of the Digital Marketing plan
Module 1:
Introduction to Digital Marketing – Key concepts of digital marketing, Types, Digital Marketing Environment: Macro and Micro Environment, Tools required in digital marketing,10Ps of digital marketing Introduction to Ecommerce, Types of Ecommerce, Swot analysis of business, Digital Marketing Channels, Roles and functions of a digital marketing manager
Module 2:
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Module 4:
Search Engine Optimization (SEO) Fundamentals
Introduction to Search Engine Optimization, On-site & off-site SEO, main purpose of using keywords in SEO, Important SEO tools, Google search algorithm
Search Engine Marketing
Introduction to Search Engine Marketing, Product Marketing, Campaign Management- PPC
Advertising- Affiliate Marketing. Mobile and SMS Marketing- Marketing Automation
Advertising
online advertising, Google Adwords
Basics of Video Advertising; Creating Video Campaigns; Measurement & Optimization
Text Books:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
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- Ian Dodson-The art of Digital Marketing, Wile
Reference Books:
- Puneet Singh Bhatia- Fundamentals of Digital Marketing, Pearson Education
- Damian Ryan -Understanding Digital Marketing
- Digital Marketing: Marketing Strategies for Engaging the Digital Generation – Damian Ryan and Calvin Jones
- Sudhir Sreedharan – Digital Marketing
Online Resources
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
For detailed syllabus of all other subjects of Robotics Process Automation, 2021 revision curriculum do visit Robotics Process Automation (RP) 5th Sem subject syllabuses for 2021 revision.
To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus..
To see the results of Robotics Process Automation of diploma 2021 revision curriculum do visit SITTTR diploma results..
For all Robotics Process Automation academic calendars, visit Robotics Process Automation all semesters academic calendar direct link.