Digital Marketing Lab detailed syllabus for Computer Application & Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Computer Application & Business Management (CB) students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Computer Application & Business Management 6th Sem scheme and its subjects, do visit Computer Application & Business Management (CB) 6th Sem 2021 regulation scheme. For Professional Elective-II scheme and its subjects refer to Computer Application & Business Management (CB) Professional Elective-II syllabus scheme. The detailed syllabus of digital marketing lab is as follows.
Course Objectives:
- To acquire the practical skill in Digital Marketing and the knowledge to use various digital marketing tools.
Course Outcomes:
On completion of the course, students will be able to:
- Carry out Search Engine Optimization using Google Search Console/ Google Webmaster or any other effective tool.
- Create Blog posts using WordPress and Basics of Email Marketing using Mailchimp
- Execute Social Media Marketing using Facebook or any other Social media applications.
- Analyze the performance of a website using Google Analytics and Create campaigns using Google Ads.
Module 1:
- Assess knowledge about search engine its components & creating site maps.
- Apply the concept of On Page Optimization by using Google Search Console.
- Apply the concept of Off Page Optimization
Module 2:
- Prepare effective Blog posts using Word Press
- Apply the knowledge of Mail chimp for performing Email Marketing
Module 3:
- Create Facebook and Ads
- Use Twitter, LinkedIn for creating Ad campaigns
Module 4:
- Analyze the traffic of a website using Google Analytics Tools
- Create Online Ads using Google Adwords
- Open Ended Experiments
Reference Books:
- Deepak SukhdeoSapkale, Search Engine Optimization for Everyone, Nov 2018
- VandanaAhuja, Digital Marketing, Oxford University Press
- Social Media Marketing and Passive Income Mastery: A Complete Digital Advertising Guide Including Facebook, Instagram, Google SEO &Youtube
Online Resources
- https://www.tutorialspoint.com/seo/index.htm
- https://www.theblogstarter.com/
- https://www.tutorialspoint.com/email_marketing/index.htm
- https://analytics.google.com/analytics/academy/course/6
- https://www.adlibweb.com/the-step-by-step-guide-to-google-ads-in-2019/
For detailed syllabus of all other subjects of Computer Application & Business Management, 2021 revision curriculum do visit Computer Application & Business Management (CB) 6th Sem subject syllabuses for 2021 revision.
To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus..
To see the results of Computer Application & Business Management of diploma 2021 revision curriculum do visit SITTTR diploma results..
For all Computer Application & Business Management academic calendars, visit Computer Application & Business Management all semesters academic calendar direct link.