Digital Marketing detailed syllabus for Computer Application & Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Computer Application & Business Management (CB) students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Computer Application & Business Management 5th Sem scheme and its subjects, do visit Computer Application & Business Management (CB) 5th Sem 2021 regulation scheme. For Professional Elective-I scheme and its subjects refer to Computer Application & Business Management (CB) Professional Elective-I syllabus scheme. The detailed syllabus of digital marketing is as follows.
Course Objectives:
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Course Outcomes:
On completion of the course, students will be able to:
- Understand the importance and scope of digital marketing as a subdomain of Marketing and its role in building businesses.
- Apply the principles of SEO and evaluate them in detail.
- Utilize various social media platforms in building the business.
- Explain the concept and evolution of search engine marketing and apply it as an inbound marketing tool
Module 1:
Concept of digital marketing and online marketing – Marketing in the digital world -Integrated marketing – Global trends in Digital Marketing – Digital channels – Paid, Owned and Earned – Evolution of social media – Scope and functions – Different social media platforms – Ethics in Digital Marketing – Careers and skill development in Digital Marketing.
Module 2:
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Module 4:
Understanding Pay – per – click Advertisement – Significance and evolution of Google Ads in PPC – Google Ads – overview – Google Google Ads Certification Exam – Overview, Benefits and Preparation – Google Ad Networks – Different Ad formats – campaign structure, organization, ranking, bidding, targeting, conversion tracking, metrics, optimization Content – Marketing impact on SEO, Social Media and PPC Marketing -Artificial Intelligence, Voice search and future of SEO
Reference Books:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
- Seema Gupta, Digital Marketing, McGraw Hill Education
- Punit Singh Bhatia, Fundamentals of Digital Marketing, Pearson
- Ian Dodson, The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns, Wiley Publisher
- Philip Kotler, Marketing 4.0: Moving from Traditional to Digital, Publisher Wiley
- Rajendra Nargundkar and Romi Sainy, Digital Marketing: Cases from India, Notion Press, Inc
Online Resources
- https://www.reliablesoft.net/what-is-digital-marketing/
- https://tell.colvee.org/pluginfile.php/3134/mod_resource/content/3/DM-Unit%201-Introduction%20to%20Digital%20Marketing%20-%20RJ%20-%20P1.pdf
- https://www.digitalvidya.com/blog/introduction-to-digital-marketing/
- https://neilpatel.com/what-is-digital-marketing/
- https://digitalmarketinginstitute.com/resources/lessons/introduction-to-digital-marketing_tools-for-digital-marketing_mocf
For detailed syllabus of all other subjects of Computer Application & Business Management, 2021 revision curriculum do visit Computer Application & Business Management (CB) 5th Sem subject syllabuses for 2021 revision.
To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus..
To see the results of Computer Application & Business Management of diploma 2021 revision curriculum do visit SITTTR diploma results..
For all Computer Application & Business Management academic calendars, visit Computer Application & Business Management all semesters academic calendar direct link.