5254A: Customer Relationship Management Syllabus for Computer Application & Business Management 5th Sem 2021 Revision SITTTR (Professional Elective-I)

Customer Relationship Management detailed syllabus for Computer Application & Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Computer Application & Business Management (CB) students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.

For Computer Application & Business Management 5th Sem scheme and its subjects, do visit Computer Application & Business Management (CB) 5th Sem 2021 regulation scheme. For Professional Elective-I scheme and its subjects refer to Computer Application & Business Management (CB) Professional Elective-I syllabus scheme. The detailed syllabus of customer relationship management is as follows.

Course Objectives:

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Course Outcomes:

On completion of the course, students will be able to:

1. Identify the Basic concept of Customer & Customer Relationship Management.
2. Illustrate various types of CRM and Data Mining Techniques.
3. Apply the concept of E-CRM in Customer Management
4. Explain CRM Strategy & CRM Implementation

Module 1:

Definitions of Customer & CRM – Benefits of CRM – Components of CRM – Customer Life cycle – Customer Loyalty – Customer Interaction – steps – Lifetime value of the customerCustomer Equity.

Module 2:

For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
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Module 4:

CRM Strategy – CRM Planning – CRM Implementation – Steps – Ways to avoid CRM pitfalls – Challenges and opportunities faced in CRM.

Reference Books:

For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
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1. Dr. K. GovindaBhat, Customer Relationship Management, Himalaya Publishing–August 5, 2013
2. Ed Peelen, Customer Relationship Management, Prentice Hall—May 12, 2005
3. Jill Dyche, The CRM Hand Book, Addison-Wesley—October 30, 2001
4. V. VenkataRamana, G. Somayajulu, CRM a key to corporate success, Excel Books 2005
5. H.Peeru Mohamed &A.Sagadevan, Customer Relationship Management: A step-by-step Approach,Vikas Books—January 15, 2003
6. Jagdish N. Sheth, AtulParvatiyar& G. Shainesh, Customer Relationship Management: Emerging Concepts, Tools and Applications, TATA McGraw Hill Publication.

Online Resources

1. https://www.businessmanagementideas.com/crm/customer-relationship-management/customer-relationship-management-crm-introduction-what-is-objectives-notes-examples/18371
2. https://www.studocu.com/sg/document/singapore-university-of-social-sciences/customer-relationship-management/summaries/bus354-notes-summary-customer-relationship-management/4931022/view
3. https://www.managementstudyguide.com/what-is-crm.html
4. https://www.ncertbooks.guru/customer-relationship-management-notes/

For detailed syllabus of all other subjects of Computer Application & Business Management, 2021 revision curriculum do visit Computer Application & Business Management (CB) 5th Sem subject syllabuses for 2021 revision.

To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus..

To see the results of Computer Application & Business Management of diploma 2021 revision curriculum do visit SITTTR diploma results..

For all Computer Application & Business Management academic calendars, visit Computer Application & Business Management all semesters academic calendar direct link.