5251: Event Management KL Diploma Syllabus for CA&BM 5th Sem 2015 Revision SITTTR

Event Management detailed syllabus for Computer Application & Business Management (CA&BM) for 2015 revision curriculum has been taken from the SITTTRs official website and presented for the CA&BM students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.

For Computer Application & Business Management 5th Sem scheme and its subjects, do visit CA&BM 5th Sem 2015 revision scheme. The detailed syllabus of event management is as follows.

Course General Outcomes:

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SPECIFIC OUTCOMES

Understand Event Management
1. State the Meaning and Definition
2. Explain the objectives of Event Management
Explain Event Marketing
1. List out 5 G’s of Events
2. Describe Event designing
3. State the requirements of Event marketing
4. Explain the problems of Event Marketing
5. Explain Event Infrastructure
6. State Core Concept, Core People, Core Talent, Core Structure
7. State Objectives for the Event
8. Explain Negotiating Contracts with Event Organisers
9. State the Locating Interaction Points
10. Identify Banners , Displays etc., at the Event
11. Explain Preparing Company’s Staff for the Event
12. Explain Post-event Follow-up
13. Distinguish In-house Venue, External Venue
Understand Marketing of Event
1. Understand Concept of Market in Events
2. Describe Segmentation and targeting of the market for Events
3. Explain Segmentation Niche marketing in events
4. State Positioning Events and the concept of Event property
5. Describe branding in Events
6. State the categories of Events and their characteristics
7. Explain Competitive Events, Artistic Expression, Cultural Celebrations, Special Business Events, Retail Events
Understand Pricing of Events
1. State the Concept of Pricing in Events
2. Explain Risk Rating
3. Describe the Setting Pricing Objectives in Tune with Marketing and Business Strategies
4. Explain Local Legislation and Tax Laws
5. Explain Skills Required for Negotiating the Best Price
6. State the Validation against Pricing Objectives
7. State the feedback from the market
Know Activities in Event Management
1. Describe the networking components – Print Media, Radio Television, The Internet
2. Explain Cable Network, Outdoor Media, Direct Marketing, Sales Promotions,
3. Identify Audience interaction, Public Relations, Merchandising, In-venue Publicity
4. Explain the activities in Event Management
5. State Pre-event activities
6. Explain during-event activities
7. Describe the Post-event activities
8. Explain the meaning of Planning, Organizing, Staffing, Leading and Coordination, Controlling, Event Management Information System

MODULE – I:

MODULE – II:

Concept of Market in Events – Segmentation and targeting of the market for Events- Segmentation Niche marketing in events – Positioning Events and the concept of Event property branding in Events – the categories of Events and their characteristics

MODULE – III:

MODULE – IV:

The networking components – Print Media, Radio Television, The Internet, Cable Network, Outdoor Media, Direct Marketing, Sales Promotions, Audience interaction, Public Relations, Merchandising, In-venue Publicity- the activities in Event Management – Pre-event activities- during-event activities – the Post-event activities -Planning, Organizing, Staffing, Leading and Coordination, Controlling, Event Management Information System

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For detailed syllabus of all other subjects of Computer Application & Business Management, 2015 revision curriculum do visit CA&BM 5th Sem subject syllabuses for 2015 revision.

To see the syllabus of all other branches of diploma 2015 revision curriculum do visit all branches of SITTTR diploma 2015 revision.

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