Advertising Techniques detailed syllabus for Printing Technology (PT) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Printing Technology (PT) students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Printing Technology 5th Sem scheme and its subjects, do visit Printing Technology (PT) 5th Sem 2021 regulation scheme. For Professional Elective-I scheme and its subjects refer to Printing Technology (PT) Professional Elective-I syllabus scheme. The detailed syllabus of advertising techniques is as follows.
Course Objectives:
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Course Outcomes:
On completion of the course, the student will be able to:
- Explain the concept and scope of Advertising.
- Illustrate the Advertising models & Media concept.
- To demonstrate the elements of Advertising design.
- Summarize the role Advertising agencies & Public relation.
Module 1:
Advertising concept, development and scope of advertising. major institutions involved in advertising in national and international. Meaning of consumer behavior. How Marketing firms use consumer behavior. Characteristics of advertising communications, achieving desired responses, stimulating attention and facilitating retention, human needs as a basis for appeals.
Module 2:
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Module 4:
Advertising agencies, special service groups, coordination with personal selling and distribution channels, cooperative advertising and public relation, advertising and product management.
Text Books:
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- TulikaDas,Chemistry in Printing, 2nd Edition, BarnanaPrakashani, 2011.
Reference Books:
- P. Kipphan, Handbook of Print Media, Springer, 2002.
- Bishwanath Chakravarty, A Hand Book for Printing and Packaging, Galgotia Publications Pvt. Ltd, 1997.
- N.R.Elred& T. Scarlet, What the Printer should know about Ink, GATF, 1995
- N.R.Elred& T. Scarlet, Chemistry for the Graphic Arts, GATF, 1992.
- R.H. Leach and R.J. Pierce Ed, The Printing Ink Manual, 5th Edition, Kluer Academic publisher.
Online Resources
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
For detailed syllabus of all other subjects of Printing Technology, 2021 revision curriculum do visit Printing Technology (PT) 5th Sem subject syllabuses for 2021 revision.
To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus..
To see the results of Printing Technology of diploma 2021 revision curriculum do visit SITTTR diploma results..
For all Printing Technology academic calendars, visit Printing Technology all semesters academic calendar direct link.