Print Marketing Management detailed syllabus for Printing Technology (PT) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Printing Technology students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Printing Technology 5th Sem scheme and its subjects, do visit Printing Technology (PT) 5th Sem 2021 revision scheme. The detailed syllabus of print marketing management is as follows.
Course Objectives:
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Course Outcomes:
On completion of the course, the student will be able to:
- Describe quality concept.
- Perform Costing and estimation. 1
- Assess Marketing strategies and Trends in marketing.
- Explain planning for print production and acts related to printing industry.
Module 1:
Customer- defined Quality management-concept. Quality: definition, element. Quality: ISO definition. Standardization – ISO definition. Need of quality control. Advantages of quality control/standardization. Quality assessment methods – subjective (visual), objective, measured. How a customer determine the quality. Customer satisfaction. Factors of influence and specifications determining the quality of the offset print. Industry standards for quality – introduction to ISO (12647 – series, 2846 – series, 13655, 15930 – series, 12640 – series, 12642 & 166614 – introduction only, 19306, 16621 & 12636, 16620 & 12218. Quality/process standardization methods & techniques: Optimization. Lean printing – Lean manufacturing concept, definition, Advantages. Lean printing definition. Lean goals. 7 types of wastes in Lean. Lean tools – 5s, standardized work instructions, value stream mapping, Total proactive maintenance, Kaizen events, Just in time management, 5 whys, etc. Six Sigma – Six Sigma concept, definition, advantages. Six Sigma team. DMAIC & DMADV process (in detail). Practical case study of Lean printing and Six Sigma. Total Quality management (TQM). Application of Lean, Six sigma, TQM etc.
Module 2:
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Module 3:
Marketing Planning and Strategies: Introduction, Management Processes in Marketing, Types of Marketing Plan, Competitive Marketing Strategies, Interactions between Marketing Mix and Marketing Environment, Control Mechanisms in Marketing. Market Segmentation: Introduction, Definition of market segmentation, Need for market segmentation, Criteria for effective segmentation, Bases for market segmentation, Benefits of market segmentation. Consumer Behavior: Introduction, Important definitions, Evolution of the study of consumer behavior, Determinants of consumer behavior, Types of buying decisions, Stages of the buying process, Importance of consumer behavior study. Product Related Decisions: Introduction, Features of a Product and its Classifications, Product Plan and New Product Development, Product Mix and its Elements, Decisions related to Product Mix, Product Life Cycle. Introduction to Branding: Introduction, Definition of a Brand, Development of a Brand, Types of Brands, Importance of Brands and Branding, Merits and Demerits of Branding, Brand Equity – Definition and Benefits. Pricing Decisions: Introduction, Price and its Determinants, Objectives of Pricing Decisions, Factors Affecting Pricing Decisions, Pricing Policies and Strategies, Pricing Methods. Services Marketing: Introduction, Definition of services, Characteristics of services, Distinction between goods and services, Marketing mix for services, Types of services, Strategies for Services Marketing. Recent Trends in Marketing: Introduction, Ecommerce, E-marketing, E-Retailing, Relationship marketing, Mobile marketing, Green marketing.
Module 4:
Planning for print production: Production system administration. Work initiation procedures. Planning Consideration – Materials purchasing and inventory control, Material Management, Production Scheduling, Production Control, Quality Control. Press layouts-layout criteria, prepress, press and post press. Role Of Supervisor And Manager in Effective management. Management Workflow- Responsibilities of supervisor and manager, managerial roles- Interpersonal relationship skill, Communication skill, Large Scale Printing Industry: Structure of large scale printing organization, roles and responsibilities of various departments i.e. sales, finance, personnel, materials – procuring and stores, dispatch, safety, printing. Acts related to Printing Industry: Factory Act & printing Act – objects, meaning, Registration, health safety & welfare provision. Press Registration – meaning, purpose, copy right board duties & functions. Copy Right Act -meaning, purpose, copy right board duties & functions. Printing associations-local, national and international.
Text Books:
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Reference Books:
- Printing Estimating: Costing and Pricing Print and Digital Media, Philip K. Ruggles and Joe Polanco.
- Implementing quality management in graphic arts, HL Apfelberg and MJ Apfelberg.
- Hand book of print media, Helmut Kipphan
Online Resources
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
For detailed syllabus of all other subjects of Printing Technology (PT), 2021 revision curriculum do visit Printing Technology 5th Sem subject syllabuses for 2021 revision.
To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus..
To see the results of Printing Technology (PT) of diploma 2021 revision curriculum do visit SITTTR diploma Printing Technology (PT) results..
For all Printing Technology academic calendars, visit Printing Technology all semesters academic calendar direct link.