Advertising Management Lab detailed syllabus for Computer Application & Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Computer Application & Business Management students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Computer Application & Business Management 4th Sem scheme and its subjects, do visit Computer Application & Business Management (CB) 4th Sem 2021 revision scheme. The detailed syllabus of advertising management lab is as follows.
Course Objectives:
- To provide hands on experience with the different advertising media, buying space, copywriting, creation of advertisements understanding various themes and appeals.
Course Outcomes:
On completion of the course, students will be able to:
- Demonstrate advertisement appeals used in worldwide brands
- Apply ad copywriting guidelines – preparing a newspaper ad.
- Exhibit the functioning of an ad agency.
- Construct an outdoor advertisement.
Module 1:
- Outline the various types of advertising with examples.
- Illustrate various ad appeals with real brands.
Module 2:
- Understand ad copywriting
- Prepare a newspaper ad for a given product/service
Module 3:
- Understand the role and types of ad agencies
- Prepare a presentation on the functioning of a real life ad agency
Module 4:
- Identify various outdoor advertising media.
- Prepare an outdoor advertisement.
- Open Ended Experiments
Reference Books:
- Abhishek Gupta, Advertising Management Concepts and Cases, Cybertech Publishers (January 1, 2009)
- Malaval / Kumar, Integrated Marketing Communications, Pearson Publishers (January 2015)
- Belch & Belch, Advertising and Promotion, McGraw Hill Publishers (18th August 2009)
Online Resources
- https://www.thoughtco.com/create-a-commercial-activity-ice-breaker-2712993
- https://sites.google.com/site/marketingtstorm/advertising/advertising-agency
- https://www.grassrootsadvertising.com/blog/outdoor-advertising/8-tips-to-creating-an-engaging-outdoor-advertisement/
- https://visme.co/blog/types-of-advertising-appeals/
For detailed syllabus of all other subjects of Computer Application & Business Management (CB), 2021 revision curriculum do visit Computer Application & Business Management 4th Sem subject syllabuses for 2021 revision.
To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus..
To see the results of Computer Application & Business Management (CB) of diploma 2021 revision curriculum do visit SITTTR diploma Computer Application & Business Management (CB) results..
For all Computer Application & Business Management academic calendars, visit Computer Application & Business Management all semesters academic calendar direct link.