Advertising Management detailed syllabus for Computer Application & Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Computer Application & Business Management students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Computer Application & Business Management 4th Sem scheme and its subjects, do visit Computer Application & Business Management (CB) 4th Sem 2021 revision scheme. The detailed syllabus of advertising management is as follows.
Course Objectives:
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Course Outcomes:
On completion of the course, students will be able to:
- Summarize advertising objectives, steps in advertising process, types and choose advertising appeals.
- Explain the types of advertising media, functions, purpose and perform selecting of ad agencies
- Illustrate copy writing and budgets in advertising
- Identify trends, future and ethics of advertising and understand the Advertising Regulations in India
Module 1:
Advertising – meaning, definition, Objectives of Advertising, Importance of advertising, Steps in advertising process, Types of advertising – Print, broadcast, covert, outdoor, public service, digital advertising using social media, Advertising appeals.
Module 2:
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Module 3:
Copy writing – meaning, visualization, Copy layout, Elements of advertising layout, Elements of Art – lines, shapes, forms, color, value, texture, space, Attractive advertisement – catchy headline, powerful image, USP etc. – Characteristics of a good advertisement copy, Advertisement budgets – concept, factors affecting the budget, Steps in budget process.
Module 4:
Trends in advertising, Future of Advertising, Ethical issues, Advertising regulation in India – ASCI – objectives – codes – guidelines
Reference Books:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Online Resources
- https://www.managementstudyguide.com/advertising-process.htm
- https://visme.co/blog/types-of-advertising-appeals/
- https://www.mbaknol.com/marketing-management/advertisement
- https://www.yourarticlelibrary.com/advertising/advertising-its-definitions-characteristics-and-objectives/48658
- http://smallbusiness.chron.com/7-visual-elements-art-used-advertisement-25752.html
For detailed syllabus of all other subjects of Computer Application & Business Management (CB), 2021 revision curriculum do visit Computer Application & Business Management 4th Sem subject syllabuses for 2021 revision.
To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus..
To see the results of Computer Application & Business Management (CB) of diploma 2021 revision curriculum do visit SITTTR diploma Computer Application & Business Management (CB) results..
For all Computer Application & Business Management academic calendars, visit Computer Application & Business Management all semesters academic calendar direct link.