4143: Marketing Management Syllabus for Commercial Practice 4th Sem 2021 Revision SITTTR

Marketing Management detailed syllabus for Commercial Practice (CP) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Commercial Practice students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.

For Commercial Practice 4th Sem scheme and its subjects, do visit Commercial Practice (CP) 4th Sem 2021 revision scheme. The detailed syllabus of marketing management is as follows.

Course Objectives:

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Course Outcomes:

On completion of the course, the student will be able to:

Develop fundamental knowledge in marketing concepts, approaches and marketing management tasks.
Identify the major types of consumer buying behavior, the stages in buying decision process, major bases for segmenting consumer and business markets.
Develop an idea in new product development and the strategies to be adopted in different stages of product life cycle.
Choose a marketing plan or strategy for a product or service in pricing, distribution and marketing communication.

Module 1:

Introduction to Marketing: Meaning and definition of marketing – product oriented -customer oriented – modern definition – marketing vs selling – features of marketing – the value of marketing – approaches – marketing philosophy – traditional – modern – advantages of marketing – functions of marketing – marketing management- meaning – nature -marketing management tasks.

Module 2:

Module 3:

Marketing mix: Elements – product – levels – classification of product – on the basis of consumption and durability – new product development NPD – stages – product life cycle -stages – marketing strategies in different stages of PLC – branding – objectives – advantages -limitations – brand vs trade mark brand equity – brand loyalty – product differentiation -product diversification – product simplification – product mix – product line – product positioning – packaging – functions – labeling – advantages – limitations.

Module 4:

Pricing: Objectives – steps – factors influencing pricing decision – methods of pricing -pricing strategies – promotion – elements of promotion mix – advertising – importance of adverting – advantages – limitations – sales promotion – advertising vs sales promotion -kinds of sales promotion (consumer, dealer, sales force promotion) – personal selling -features – advantages of personal selling – advertising vs personal selling – public relation -objectives – major tools of public relation – interactive marketing – meaning – word of mouth marketing – meaning.

Text Books:

Reference Books:

Kotler Philip. Marketing Management. Pearson Education India.
Priyanka Goel – Marketing Management. Atlantic Publishers.
Govindarajan – Marketing Management – Concepts, Cases, Challenges and Trends. Prentice hall India learning.
Kapur, S.K. Marketing Management. Oxford and IBH Publishing Company.

Online Resources

For detailed syllabus of all other subjects of Commercial Practice (CP), 2021 revision curriculum do visit Commercial Practice 4th Sem subject syllabuses for 2021 revision.

To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus..

To see the results of Commercial Practice (CP) of diploma 2021 revision curriculum do visit SITTTR diploma Commercial Practice (CP) results..

For all Commercial Practice academic calendars, visit Commercial Practice all semesters academic calendar direct link.

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