Marketing Management Lab detailed syllabus for Computer Application & Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Computer Application & Business Management students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Computer Application & Business Management 3rd Sem scheme and its subjects, do visit Computer Application & Business Management (CB) 3rd Sem 2021 revision scheme. The detailed syllabus of marketing management lab is as follows.
Course Objectives:
- To gain knowledge in applying the different marketing concepts.
- To understand how to create & develop products, their life cycles, labeling, packaging and the functioning of distribution channels
Course Outcomes:
On completion of the course, students will be able to:
- Apply Product Mix strategies
- Use Labeling & Packaging methods
- Apply Product Life cycle to a sample product
- Demonstrate the functioning of Distribution channels.
Module 1:
- Using a product, demonstrate its product mix elements
- Prepare a presentation on product mix with examples
Module 2:
- Collect examples of labels according to types of labeling
- Demonstrate the different types of Packaging for different kinds of products.
Module 3:
- Present a case study on the life cycle of an Indian Product, explaining various stages.
Module 4:
- Demonstrate levels of channels with examples
- Present a case study on the promotion mix of a reputed brand.
Reference Books:
- Namakumari, Marketing Management, McMillan
- R.S.N.Pillai & Pradur, Modern Marketing (Principles & Practices), S.Chand & Co.
- Philip Kotler, Marketing Management, McMillan
- Kotler & Armstrong, Principles of Marketing, McMillan
Online Resources
- https://www.mbaskool.com/courses/marketing.html
- http://www.marketingteacher.eom/lesson-store/#essentials
- https://www.managementstudyguide.com/marketing-for-21st-century.htm
- http://www.netmba.com/marketing/
For detailed syllabus of all other subjects of Computer Application & Business Management (CB), 2021 revision curriculum do visit Computer Application & Business Management 3rd Sem subject syllabuses for 2021 revision.
To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus..
To see the results of Computer Application & Business Management (CB) of diploma 2021 revision curriculum do visit SITTTR diploma Computer Application & Business Management (CB) results..
For all Computer Application & Business Management academic calendars, visit Computer Application & Business Management all semesters academic calendar direct link.