Marketing Management detailed syllabus for Computer Application & Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Computer Application & Business Management students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Computer Application & Business Management 3rd Sem scheme and its subjects, do visit Computer Application & Business Management (CB) 3rd Sem 2021 revision scheme. The detailed syllabus of marketing management is as follows.
Course Objectives:
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Course Outcomes:
On completion of the course, students will be able to:
- Summarize Marketing, Types of markets, marketing mix, marketing environment, direct and indirect marketing.
- Identify consumer buying behaviour and market segmentation in marketing decision making.
- Apply the concepts of product, branding, packaging and pricing in marketing a product.
- Summarize the distribution and promotion elements in marketing a product.
Module 1:
Definitions of market and marketing – Scope and functions of marketing management -different types of markets – Consumer market, Business market, Government market and Institutional market – Explanation of marketing mix elements – classifications of marketing environment – external and internal environment – direct and indirect marketing – the direct marketing methods
Module 2:
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Module 3:
Product – the classifications of products and the classifications of consumer products -product mix and product line – differentiated and undifferentiated marketing – product positioning – Product Life Cycle – different stages of PLC – market testing – the need and importance of conducting market testing -define brand, brand name and trade mark -Individual Brand Name and Family Brand Name – the functions of Branding – Packaging -the functions of Packaging – various types of packaging – Labeling – functions of labeling -pricing – determinants – objectives – factors influence pricing.
Module 4:
Distribution Channels – meaning and functions of Distribution Channels – different levels of Channels -, types of Intermediaries – Promotion Mix – Advertising – the functions of advertising – the characteristics of various types of Advertising media – the meaning of Personal selling – the steps in effective selling process – the meaning of sales promotion -the objectives of sales promotion – different Sales Promotion tools – Publicity – various methods used for product publicity
Reference Books:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Online Resources
- https://www.mbaskool.com/courses/marketing.html
- http://www.marketingteacher.eom/lesson-store/#essentials
- https://www.managementstudyguide.com/marketing-for-21st-century.htm
- http://www.netmba. com/marketing/
For detailed syllabus of all other subjects of Computer Application & Business Management (CB), 2021 revision curriculum do visit Computer Application & Business Management 3rd Sem subject syllabuses for 2021 revision.
To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus..
To see the results of Computer Application & Business Management (CB) of diploma 2021 revision curriculum do visit SITTTR diploma Computer Application & Business Management (CB) results..
For all Computer Application & Business Management academic calendars, visit Computer Application & Business Management all semesters academic calendar direct link.