3252: Marketing Management KL Diploma Syllabus for CA&BM 3rd Sem 2015 Revision SITTTR

Marketing Management detailed syllabus for Computer Application & Business Management (CA&BM) for 2015 revision curriculum has been taken from the SITTTRs official website and presented for the CA&BM students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.

For Computer Application & Business Management 3rd Sem scheme and its subjects, do visit CA&BM 3rd Sem 2015 revision scheme. The detailed syllabus of marketing management is as follows.

Course General Outcomes:

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SPECIFIC OUTCOMES

1. Understand the Marketing Management
   1. Define market and marketing management
   2. Explain the scope of Marketing Management
   3. State the functions of Marketing Management
   4. List the types of markets
   5. Explain Marketing mix
2. Understand marketing environment
   1. Explain external environment
   2. Explain internal environment
3. Understand types of Marketing
   1. Explain Telemarketing
   2. Explain E Marketing
   3. Explain Service Marketing
4. Understand the buyer behavior
   1. Explain the determinants of consumer buying behavior
   2. Describe the stages of buying decision process
   3. Explain buying roles
5. Understand the bases of market segmentation
   1. Explain the meaning of market segmentation
   2. Explain the need for market segmentation
   3. Explain the requirements of effective segmentation
   4. Illustrate geographic segmentation with suitable examples
   5. Illustrate demographic segmentation with examples
   6. Illustrate psycho graphic segmentation with examples
   7. Illustrate behavioural segmentation with examples
6. Understand the product
   1. Define the term product
   2. Explain the classifications of products
   3. Explain the classifications of consumer products
   4. Explain product mix and product line
   5. Distinguish differentiated and undifferentiated marketing
   6. Explain the term product positioning
7. Understand Product Life Cycle
   1. State the meaning of PLC
   2. Describe different stages of PLC
8. Understand Market Testing
   1. State the concept of market testing
   2. State the need and importance of conducting market testing
9. Understand branding
   1. Define brand, brand name and trade mark
   2. Differentiate Individual Brand Name and Family Brand Name
   3. State the functions of Branding
10. Understand Packaging
    1. State the functions of Packaging
    2. State the meaning of Family Packaging, Re-use Packaging, Multiple Packaging
    3. Explain Labelling
11. Understand product pricing
    1. State the meaning of price
    2. Describe the determinants of Price
    3. List the pricing objectives
12. Understand Distribution Channels
    1. State functions of Distribution Channels
    2. Explain different levels of Channels
    3. Explain the types of Intermediaries
13. Understand Promotion Mix
    1. Define the term Advertising
    2. List out the functions of advertising
    3. Explain various types of Advertising media
14. Understand Personal selling
    1. State the meaning of Personal selling
    2. Explain the steps in effective selling process
15. Understand sales promotion
    1. State the meaning of sales promotion
    2. List out objectives of sales promotion
    3. Explain different Sales Promotion tools
16. Understand Publicity
    1. Define Publicity
    2. Explain various methods used for product publicity

MODULE I :

For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
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MODULE II :

Types of buying behaviours- Buying Decision Process- Market segmentation -levels of market segmentation – Bases of market segmentation-

MODULE III :

For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
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MODULE IV :

Marketing channels – functions-levels-types of Intermediaries- Promotion mix – advertising – objectives – media selection – sales promotion – purchase and objectives – tools – public relations – publicity

BOOKS RECOMMENDED

For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
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BOOKS FOR FURTHER REFERENCES

1. Philip Kotler & Others, Marketing Management, Mc Millan
2. Kotler & Armstrong, Principles of Marketing, Mc Millan

For detailed syllabus of all other subjects of Computer Application & Business Management, 2015 revision curriculum do visit CA&BM 3rd Sem subject syllabuses for 2015 revision.

To see the syllabus of all other branches of diploma 2015 revision curriculum do visit all branches of SITTTR diploma 2015 revision.