Print Design detailed syllabus for Printing Technology (PT) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Printing Technology students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Printing Technology 3rd Sem scheme and its subjects, do visit Printing Technology (PT) 3rd Sem 2021 revision scheme. The detailed syllabus of print design is as follows.
Course Objectives:
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Course Outcomes:
On completion of the course student will be able to:
- Assess the basic concept of design for printing, different types of originals used in print design, placing of design elements & principles. 1
- Assess role of type & typography to do in a design, importance of proof reading and layout. 1
- Explain Various imposition schemes, and understand the format & design factors of different printed products.
- Explain computer aided designing, Advertising agency and advertising medias.
Module 1:
Design – Introduction to graphic design – goal, audience, venue and budget. Concept of Design for printing – What does the design process involve? Who are the Designers connected with printing? Role of the Print Designer. Overall concept of Industrial Design in relation to printing design. Design elements – line, shape, value, and format, texture -visual and tactile, type, color and space – negative and positive. Principles of design -harmony, rhythm, contrast, balance – (formal, informal), proportion, unity. Guttenberg diagram of eye direction. Different types of Originals – Continuous tone, line drawings, halftone black & white and color copy, and transparency.
Module 2:
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Module 3:
Various imposition schemes: Regular – sheet wise work, half sheet work, work and turn, work and tumble. Irregular imposition. Imposition software- importance of imposition software in designing, imposition, Bookmaker, pressgenie, Insoft, agfa apogee, etc. Book design-parts of book. Newspaper-components of newspaper design, magazine-components of magazine. Design of stationary materials: commercial stationary- business forms, greeting and invitation cards, hand bills, direct mail folders, show cards. Other printed products: Leaflets, pamphlets, catalogues, brochures, booklets, Labels, manuals, cartons -packaging, etc.
Module 4:
Designing of printed products using computers, working with software: In-design, Photoshop, Illustrator, Free design, Quark express, flash (for web), etc. Proofingdefinition, importance, types-soft, hard, color proof, prepress proof, progressive proof, contract proof, Ok sheet. Advertising Agency Function of an advertising agency. Role of Accounts Executive, Visualizer or Art Director, &Copywriter, copy writing and its importance Outdoor and indoor medias.
Text Books:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
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Reference Books:
- Hand book of print media, Helmut Kipphan, Springer Science & Business.
- Handbook of Advertising Art Production, Richard M Schlemmer.
- The Art of Typography Advertising Art & Production, Martin Solomon.
- Printing Design & Layout, Vincent Steer.
Online Resources
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
For detailed syllabus of all other subjects of Printing Technology (PT), 2021 revision curriculum do visit Printing Technology 3rd Sem subject syllabuses for 2021 revision.
To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus..
To see the results of Printing Technology (PT) of diploma 2021 revision curriculum do visit SITTTR diploma Printing Technology (PT) results..
For all Printing Technology academic calendars, visit Printing Technology all semesters academic calendar direct link.