JNTUK B.Tech Principles of Entrepreneurship gives you detail information of Principles of Entrepreneurship R13 syllabus It will be help full to understand you complete curriculum of the year.
Course objectives: The objective is to expose the students to the concepts of entrepreneurship and role of entrepreneurship in economic development. Further the student will be given enough exposure to the managerial practices to increase the overall productivity.
Unit-I : Introduction to Entrepreneurship Definition of Entrepreneur, Entrepreneurial Traits, Entrepreneur vs. Manager, Entrepreneur vs Entrepreneur. The Entrepreneurial decision process. Role of Entrepreneurship in Economic Development, Ethics and Social responsibility of Entrepreneurs. Opportunities for Entrepreneurs in India and abroad. Woman as Entrepreneur.
Unit- II : Creating and Starting the Venture Sources of new Ideas, Methods of generating ideas, creating problem solving, product planning and development process. The Business Plan: Nature and scope of Business plan , Writing Business Plan, Evaluating Business plans, Using and implementing business plans. Marketing plan, financial plan and the organizational
plan, Launching formalities.
Unit- III : Financing and Managing the new venture Sources of capital, Record keeping, recruitment, motivating and leading teams, financial controls . Marketing and sales controls. E-commerce and Entrepreneurship, Internet advertising.
Unit- IV : New venture Expansion Strategies and Issues Features and evaluation of joint ventures, acquisitions, merges, franchising. Public issues, rights issues, bonus issues and stock splits. Institutional support to Entrepreneurship. Role of Directorate of Industries.
Unit- V : Production and Marketing Management Thrust of production management, Selection of production Techniques, plant utilization and maintenance, Designing the work place, Inventory control, material handling and quality control. Marketing functions, market segmentation, market research and channels of distribution, Sales promotion and product pricing.
Unit -VI : Labour legislation, Salient Provision under Indian Factories Act, Industrial Disputes Act, Employees State Insurance Act, Workmen’s Compensation Act and payment of Bonus Act. This course replaces the course offered in earlier years as ‘Entrepreneurship& Management’.
Course outcome: After completing the course, the learner will be in a position to manage an enterprise right from starting the venture to implementation of strategic managerial practices to increase the productivity.
TEXT BOOKS
- Robert Hisrich, & Michael Peters: Entrepreneurship, TMH, 5th Edition.
- Dollinger: Entrepreneurship,4/e, Pearson, 2004.
REFERENCE BOOKS
- Vasant Desal: Dynamics of Entrepreneurial Development and management, Himalaya Publishing House, 2004.
- Harvard Business Review on Entrepreneurship. HBR Paper Back, 1999.
- Robert J.Calvin: Entrepreneurial Management, TMH, 2004.
- Gurmeet Naroola: The Entrepreneurial Connection, TMH, 2001.
- Bolton & Thompson : Entrepeneurs- Talent, Temperament, Technique, Butterworth Heinemann, 2001.
- Agarwal :Indian Economy , Wishwa Prakashan 2005.
- Dutt & Sundaram : Indian Economy. S. Chand, 2005
- Srivastava: Industrial Relations & Labour Laws, Vikas, 2005.
- Aruna Kaulgud: Entrepreneurship Management by. Vikas publishing house, 2003.
- Thomas W. Zimmerer & Norman M. Scarborough: Essential of Entrepreneurship and small business management, PHI, 4/e, 2005.
- Mary Coulter: Entrepreneurship in Action, PHI, 2/e, 2005.
- Kaplan: Patterns of Entrepreneurship, Willey, 2005.
- ND Kapoor: Industrial Law, Sultan Chand & Sons, 2005.
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