JNTUK B.Tech Pharmaceutical Management gives you detail information of Pharmaceutical Management R13 syllabus It will be help full to understand you complete curriculum of the year.
UNIT – I
Features of Business Organisations & New Economic Environment:
Characteristic features of Business, Features and evaluation of Sole Proprietorship, Partnership, Joint Stock Company, Public Enterprises and their types, Changing Business Environment in Post-Liberalisation scenario.
LO : To understand business organization – types – functions.
UNIT – II
Manufacturing Management: Goals of Production Management and Organisation – Production, Planning and Control – Plant location – Principles and Types of Plant Layout-Methods of production (Job, batch and Mass Production), New Product Development.
LO : To understand production management and organization – Planning and control – Layout – Product development.
UNIT – III
Work Study – Basic procedure involved in Method Study and Work
Measurement-Statistical Quality Control: X chart, R chart, c chart, p chart, (simple Problems), Acceptance Sampling, Deming’s contribution to quality.
LO : To understand principles of work study – Methods – Control charts – Principles – Contribution – Quality concepts.
UNIT – IV
Organisation of Distribution and Marketing: Functions of Marketing, Marketing Mix, Marketing Strategies based on Product Life Cycle., Channels of distribution – Factors influencing channels of distribution, sales organization and sales promotion.
LO : To understand concepts in organization – Distribution – Marketing – Functions – Strategies –Factors – Sales – Sales promotions.
UNIT – V
Pharma Industry: Growth of Pharma Industry in India – current status and its role in building national economy and national health – Structure of Pharma Industry in India – PSUs in Pharma Industry –Progress in the manufacture of basic drugs, synthetic and drugs of vegetable origin. Export and import of drugs and pharmaceuticals – Export and import trade.
LO : To understand Pharma industry – Structure – Manufacturing of drugs and Pharmaceuticals – Exports and imports.
UNIT – VI
Insurance and Pharma: Various types of insurance including marine and health insurance. Pharmaceutical associations and societies, statutory councils governing the profession. General Principles of medical detailing.
LO : To understand insurance – types – health insurance – association and society governing pharmacy profession.
TEXT BOOK
- Aryasri and Subbarao, Pharmaceutical Administration, TMH.
- Smarta, Strategic Pharma Marketing.
- G.Vidya Sagar, Pharmaceutical Industrial Management.
REFERENCES
- Subbarao Chaganti, Pharmaceutical Marketing in India – Concepts and Strategy Cases, BS Publications.
- O.P.Khanna, Industrial Management, Dhanpatrai, New Delhi.
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