{"id":24402,"date":"2020-07-20T04:59:42","date_gmt":"2020-07-20T04:59:42","guid":{"rendered":"https:\/\/www.inspirenignite.com\/jntuh\/19mba21m3-consumer-behaviour-syllabus-for-mba-marketing-3rd-sem-r19-regulation-jntuh\/"},"modified":"2020-07-20T04:59:42","modified_gmt":"2020-07-20T04:59:42","slug":"19mba21m3-consumer-behaviour-syllabus-for-mba-marketing-3rd-sem-r19-regulation-jntuh","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/jntuh\/19mba21m3-consumer-behaviour-syllabus-for-mba-marketing-3rd-sem-r19-regulation-jntuh\/","title":{"rendered":"19MBA21M3: Consumer Behaviour Syllabus for MBA (Marketing) 3rd Sem R19 Regulation JNTUH"},"content":{"rendered":"

Consumer Behaviour detailed Syllabus for MBA (Marketing), R19 regulation has been taken from the JNTUH<\/a> official website and presented for the students affiliated to JNTUH course structure. For Course Code, Subject Names, Theory Lectures, Tutorial, Practical\/Drawing, Credits, and other information do visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the universities official website.<\/p>\n

For all other MBA (Marketing) 3rd Sem Syllabus for R19 Regulation JNTUH, do visit MBA (Marketing) 3rd Sem Syllabus for R19 Regulation JNTUH Subjects<\/a>. The detailed Syllabus for consumer behaviour is as follows. <\/p>\n

Course Objectives:<\/h4>\n

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
\"Get<\/a>. <\/p>\n

Learning Outcome:<\/h4>\n

Student should be able to<\/p>\n

    \n
  1. understand consumer behaviour<\/li>\n
  2. environmental influences on consumer behaviour,<\/li>\n
  3. perception and attitude of consumers,<\/li>\n
  4. consumer decision making<\/li>\n
  5. marketing ethics towards consumers.<\/li>\n<\/ol>\n

    Unit I<\/h4>\n

    Understanding Consumer Behaviour: Defining consumer behaviour, need for Consumer Behaviour, Understanding Consumer through research process, Consumer behaviour in a world of economic instability, Rural Consumer Behaviour, Consumer Segmentation, Targeting and Positioning, Segmentation and Branding, Rural Markets.<\/p>\n

    Unit II<\/h4>\n

    For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>. <\/p>\n

    Unit III<\/h4>\n

    Consumer as an Individual: Personality and Self-concept, Consumer Motivation, Consumer Perception, Consumer Attitudes and Changing Attitudes, Consumer Learning and Information Processing.<\/p>\n

    Unit IV<\/h4>\n

    Consumer Decision Making Processes: Problem Recognition, Search and Evaluation, Purchasing processes, Post purchase behaviour, Models of Consumer decision making, Consumers and the diffusion of Innovations.<\/p>\n

    Unit V<\/h4>\n

    For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>. <\/p>\n

    Suggested Readings:<\/h4>\n