{"id":24401,"date":"2020-07-20T04:59:41","date_gmt":"2020-07-20T04:59:41","guid":{"rendered":"https:\/\/www.inspirenignite.com\/jntuh\/19mba20m2-advertising-and-sales-management-syllabus-for-mba-marketing-3rd-sem-r19-regulation-jntuh\/"},"modified":"2020-07-20T04:59:41","modified_gmt":"2020-07-20T04:59:41","slug":"19mba20m2-advertising-and-sales-management-syllabus-for-mba-marketing-3rd-sem-r19-regulation-jntuh","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/jntuh\/19mba20m2-advertising-and-sales-management-syllabus-for-mba-marketing-3rd-sem-r19-regulation-jntuh\/","title":{"rendered":"19MBA20M2: Advertising and Sales Management Syllabus for MBA (Marketing) 3rd Sem R19 Regulation JNTUH"},"content":{"rendered":"

Advertising and Sales Management detailed Syllabus for MBA (Marketing), R19 regulation has been taken from the JNTUH<\/a> official website and presented for the students affiliated to JNTUH course structure. For Course Code, Subject Names, Theory Lectures, Tutorial, Practical\/Drawing, Credits, and other information do visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the universities official website.<\/p>\n

For all other MBA (Marketing) 3rd Sem Syllabus for R19 Regulation JNTUH, do visit MBA (Marketing) 3rd Sem Syllabus for R19 Regulation JNTUH Subjects<\/a>. The detailed Syllabus for advertising and sales management is as follows. <\/p>\n

Course Objectives:<\/h4>\n

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
\"Get<\/a>. <\/p>\n

Learning Outcome:<\/h4>\n

Student will be able to understand the importance of Sales Management, Sales Planning and Budgeting and need for distribution channels and managing them.<\/p>\n

Unit I<\/h4>\n

Advertising: Concept, Evolution, Promotion Mix, Importance and Functions of Advertising, Role of Advertising, AIDA model, Types of Advertising, Advertising Plan, DAGMAR Approach, Visualization of Advertising Layout – Functions, Principles, Elements of a layout.<\/p>\n

Unit II<\/h4>\n

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
\"Get<\/a>. <\/p>\n

Unit III<\/h4>\n

Sales Management: Importance, types of Selling, difference between Selling and Marketing, Sales Activities, Selling Skills, Selling Strategies, Selling Process, Sales Planning Process, Sales Forecasting Methods, Sales Budgeting Process. Sales Force Management – Recruitment and selection, training, sales force motivation, compensation, sales force control and evaluation.<\/p>\n

Unit IV<\/h4>\n

Sales Promotion: Concepts, need, objectives, Personal Selling vs. Advertising, Types of Sales Promotion, Sales Promotion Strategies – Sales Promotion and Product Life Cycle, Cross Promotion, Surrogate Selling, Bait and Switch advertising, Ethical and legal aspects of sales promotion.<\/p>\n

Unit V<\/h4>\n

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
\"Get<\/a>. <\/p>\n

Suggested Readings:<\/h4>\n