{"id":24400,"date":"2020-07-20T04:59:40","date_gmt":"2020-07-20T04:59:40","guid":{"rendered":"https:\/\/www.inspirenignite.com\/jntuh\/19mba19m1-digital-marketing-syllabus-for-mba-marketing-3rd-sem-r19-regulation-jntuh\/"},"modified":"2020-07-20T04:59:40","modified_gmt":"2020-07-20T04:59:40","slug":"19mba19m1-digital-marketing-syllabus-for-mba-marketing-3rd-sem-r19-regulation-jntuh","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/jntuh\/19mba19m1-digital-marketing-syllabus-for-mba-marketing-3rd-sem-r19-regulation-jntuh\/","title":{"rendered":"19MBA19M1: Digital Marketing Syllabus for MBA (Marketing) 3rd Sem R19 Regulation JNTUH"},"content":{"rendered":"

Digital Marketing detailed Syllabus for MBA (Marketing), R19 regulation has been taken from the JNTUH<\/a> official website and presented for the students affiliated to JNTUH course structure. For Course Code, Subject Names, Theory Lectures, Tutorial, Practical\/Drawing, Credits, and other information do visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the universities official website.<\/p>\n

For all other MBA (Marketing) 3rd Sem Syllabus for R19 Regulation JNTUH, do visit MBA (Marketing) 3rd Sem Syllabus for R19 Regulation JNTUH Subjects<\/a>. The detailed Syllabus for digital marketing is as follows. <\/p>\n

Course Objectives:<\/h4>\n

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
\"Get<\/a>. <\/p>\n

Learning Outcome:<\/h4>\n

Students will be understanding<\/p>\n

    \n
  1. the applications of digital marketing in the globalized market<\/li>\n
  2. Channels of Digital Marketing<\/li>\n
  3. digital marketing plan<\/li>\n
  4. Search engine marketing<\/li>\n
  5. Online Advertising<\/li>\n<\/ol>\n

    Unit I<\/h4>\n

    Understanding Digital Marketing: Concept, Components of Digital Marketing, Need and Scope of Digital Marketing, Benefits of Digital Marketing, Digital Marketing Platforms and Strategies, Comparison of Marketing and Digital Marketing, Digital Marketing Trends.<\/p>\n

    Unit II<\/h4>\n

    For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>. <\/p>\n

    Unit II<\/h4>\n

    Marketing in the Digital Era: Segmentation – Importance of Audience Segmentation, How different segments use Digital Media – Organisational Characteristics, Purchasing Characteristics, Using Digital Media to Reach, Acquisition and Retention of new customers, Digital Media for Customer Loyalty.<\/p>\n

    Unit III<\/h4>\n

    Digital Marketing Plan: Need of a Digital Marketing Plan, Elements of a Digital Marketing Plan – Marketing Plan, Executive Summary, Mission, Situational Analysis, Opportunities and Issues, Goals and Objectives, Marketing Strategy, Action Plan, Budget, Writing the Marketing Plan and Implementing the Plan.<\/p>\n

    Unit IV<\/h4>\n

    For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>. <\/p>\n

    Unit V<\/h4>\n

    Social Media Marketing: Understanding Social Media, Social Networking with Facebook, LinkedIn, Blogging as a social medium, Microblogging with Twitter, Social Sharing with YouTube, Social Media for Customer Reach, Acquisition and Retention. Measurement of Digital Media: Analyzing Digital Media Performance, Analyzing Website Performance, Analyzing Advertising Performance.<\/p>\n

    Suggested Readings:<\/h4>\n