{"id":24284,"date":"2020-07-20T04:55:08","date_gmt":"2020-07-20T04:55:08","guid":{"rendered":"https:\/\/www.inspirenignite.com\/jntuh\/19mba25e5-entrepreneurial-marketing-syllabus-for-mba-entrepreneurship-4th-sem-r19-regulation-jntuh\/"},"modified":"2020-07-20T04:55:08","modified_gmt":"2020-07-20T04:55:08","slug":"19mba25e5-entrepreneurial-marketing-syllabus-for-mba-entrepreneurship-4th-sem-r19-regulation-jntuh","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/jntuh\/19mba25e5-entrepreneurial-marketing-syllabus-for-mba-entrepreneurship-4th-sem-r19-regulation-jntuh\/","title":{"rendered":"19MBA25E5: Entrepreneurial Marketing Syllabus for MBA (Entrepreneurship) 4th Sem R19 Regulation JNTUH"},"content":{"rendered":"

Entrepreneurial Marketing detailed Syllabus for MBA (Entrepreneurship), R19 regulation has been taken from the JNTUH<\/a> official website and presented for the students affiliated to JNTUH course structure. For Course Code, Subject Names, Theory Lectures, Tutorial, Practical\/Drawing, Credits, and other information do visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the universities official website.<\/p>\n

For all other MBA (Entrepreneurship) 4th Sem Syllabus for R19 Regulation JNTUH, do visit MBA (Entrepreneurship) 4th Sem Syllabus for R19 Regulation JNTUH Subjects<\/a>. The detailed Syllabus for entrepreneurial marketing is as follows. <\/p>\n

Course Objectives:<\/h4>\n

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
\"Get<\/a>. <\/p>\n

Learning Outcome:<\/h4>\n

Students will be able to understand<\/p>\n

    \n
  1. Marketing mix of an enterprise<\/li>\n
  2. Growth and marketing strategies<\/li>\n
  3. Market Development strategies<\/li>\n
  4. Contemporary issues in Entrepreneurial marketing.<\/li>\n<\/ol>\n

    Unit I<\/h4>\n

    Introduction to Entrepreneurial Marketing – Meaning, Characteristics, Functions, Marketing Challenges, Marketing Mix (6Ps) Identifying entrepreneurial marketing opportunities, market research, demand forecasting.<\/p>\n

    Unit II<\/h4>\n

    For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>. <\/p>\n

    Unit III<\/h4>\n

    Growth Strategies and Models: Growth Strategies – concept and forms, Internal, External and Co-operative growth strategies. Growth models – Life-cycle and Phase model, integrated lifecycle model (evolutionary), Greiners growth model (revolutionary), and Complexity management (process) model.<\/p>\n

    Unit IV<\/h4>\n

    Entrepreneurial Market Development Strategies: Positioning, Segmentation, targeting, entrepreneurial communication strategy, entrepreneurial pricing strategy, entrepreneurial distribution strategy, building customer relationships, marketing plans.<\/p>\n

    Unit V<\/h4>\n

    For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>. <\/p>\n

    Suggested Readings:<\/h4>\n