Pharmaceutical Market Research and Analysis Detailed Syllabus for Pharmaceutical Management And Regulatory Affairs M.Pharm first year second sem is covered here. This gives the details about credits, number of hours and other details along with reference books for the course.
The detailed syllabus for Pharmaceutical Market Research and Analysis M.Pharm 2017-2018 (R17) first year second sem is as follows.
M.Pharm. I Year II Sem.
Course Objective: Students shall know the overview of global pharmaceutical market, growth calculations, innovator new drug evaluation, analysis of finished dosage forms and APIs. They also know about the pharmaceutical companies, R&D strengths, and case study of companies.
Course Outcome: Students will have knowledge about global market, growth calculations depending on regions, market promotion datas, patent extensions, analysis of finished dosage forms and APIs. They also study data base related to strategies of companies.
UNIT I
- Introduction and overview of global pharmaceutical market
- Growth calculations based on Therapeutic category vs regions
- Innovator new drug candidate evaluation and strategic development cycle.
- Calculation of market promotion data
- Patent extension strategies
- Return on investment and R&D pipeline
UNIT II : Analysis of finished dosage forms based on
- Therapy
- Product
- Companies
- Quantity
- Value
- Country wise
- Region wise etc
Analysis of Active Pharmaceutical Ingredients based on
- Product,
- Quantities
- Value
Critical evaluation of databases for the global market research
- IMS
- Newport
- Export data etc
UNIT III : Lead analysis of Innovator vis-à-vis with Therapeutic Category & Generic drug makers vis-à-vis with Therapeutic Category
UNIT IV : Pharmaceutical Companies Portfolio, financials, R&D strengths and pipeline strength analysis
UNIT V:
- Case studies- Pharma growth stories of companies
- Market research using SAS programmes on market trends
- Multi Variate Analysis programmes to analyze in relationship between various factors governing the market growth.
TEXT AND REFERENCE BOOKS:
- Principles of Pharmaceutical Marketing by MICKEY SMITH
- Principles and Practice of Drug Manufacturing Management by MD BURANDE
- Pharmaceutical Market research and analysis by Donald R. Lehmann
- Pharmaceutical Market in 21st Century by Mickey C. Smith
- Pharmaceutical Marketing: A Practical Guide by Dimitris Dogramatzis
- Strategic management of health care organizations by Linda E. Swayne, Walter Jack Duncan, Peter M. Ginter
- Managing Health Care Business Strategy by George B. Moseley, III, George B. Moseley
- Pharmaceutical Management by Sachin Atkar
For all other M.Pharm 1st Year 2nd Sem syllabus go to JNTUH M.Pharm Pharmaceutical Management And Regulatory Affairs 1st Year 2nd Sem Course Structure for (R17) Batch.
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