Pharmaceutical Management –II (Production, Marketing, Finance and Project) Detailed Syllabus for Pharmaceutical Management And Regulatory Affairs M.Pharm first year second sem is covered here. This gives the details about credits, number of hours and other details along with reference books for the course.
The detailed syllabus for Pharmaceutical Management –II (Production, Marketing, Finance and Project) M.Pharm 2017-2018 (R17) first year second sem is as follows.
M.Pharm. I Year II Sem.
Course Objective: To know the pharmaceutical product management, planning, marketing accounts and finance. They also know the Inventory control, concept and techniques to improve production In packaging, marketing, sale and accounting.
Course Outcome: Student will get knowledge about production management, production planning and control, design and development of packaging, marketing of pharmaceuticals.
UNIT I : Production Management: Fundamentals of production, organization, economic policy, manufacturing economics, production capacities, production lines and job balancing, visible and invisible inputs, methodology of activities. Development of efficient work methods, quality control and management of R&D. Production planning and control, production processes – mass, job and project; plant location and lay out; work study (preliminary idea only), materials management- purchase, inventory control and store keeping. Productivity management: Concepts, problems, tools and techniques for improvement. Operation research techniques by PERT and CPM. Considerations for design of large scale manufacturing units including intricate design criteria for units to manufacture sterile and non-sterile products with special reference to tablets, capsules, and injections. Design and development of packaging units including recent advances in packaging techniques for various types of sterile and non-sterile dosage forms. Warehousing design, construction, maintenance and sanitation; good warehousing practice, materials management.
UNIT II : Pharmaceutical Marketing: Evolution of marketing concept; production oriented, sales oriented, promotion oriented and consumer oriented (modern concept); market segmentation; concept of marketing, mix Role of 7 P’s (Product, Price, Promotion, Place, Physical Evidence, Process, People) in Pharmaceutical Marketing Management, corporate planning & strategy, Pharmaceutical industrial marketing management. Pharmaceutical marketing environment. Product management. E-Pharma Marketing.
UNIT III : Product Planning: Selection of product, new product development and product differentiation, pricing, promotion – personal selling; salesmanship, qualities of salesman, management of sales force, advertising, publicity and window display, channels of distribution. Marketing Research: Definition and importance, Pharmaceutical Marketing Research techniques, marketing information system, pharmaceutical marketing research area. Market Demands and Sales Forecasting: Major concepts in the demand measurement, estimating current demands, geo-demographic analysis, estimating industry sales, market share and future demand, sales forecasting.
UNIT IV : Introduction to financial management, financial planning and control, working capital management, management of fixed assets. Concepts and techniques of financial management decision, concepts in evaluation – time value of money, valuation of a firm’s stock, capital assets pricing model, investment in assets and required returns, risk analysis, financing and dividend policies, capital structure decision, working capital management, management of cash, management of accounts receivable, inventory management. Banking and finance: Service and functions of bank, finance planning and sources of finance, short, intermediate and long term financing, tools of financial analysis, financial ratio analysis, funds analysis and financial forecasting, operating and financial leverages. General principles of insurance. Introduction to financial management, financial planning and control, working capital management, management of fixed assets. Evaluation of investment decisions by payback period, accounting rate of return, net present value methods, break even analysis.
UNIT V : Accounting & Finance: Financial accounting, GAAP, cost accounting, budgetary control, valuation of inventory and assets, modern trends, role of internal auditing, internal versus external auditing, accounting control and information systems. Project definition, preparation of feasibility assessment and selection, project reporting, conventional project appraisal; limitations, towards a new framework. Projections, profitability, cost and benefit analysis, appraisal criteria – financial, economic and social. Risk analysis. Institutional Finance and Project Appraisal: Framework for domestic/ international finance evaluation, project identification, feasibility, appraisal, financial and capital structures, capital market instruments, managing new issues, negotiations with FIs, FIIs, and other market players, issue pricing, SEBI guidelines, syndication of loans including term loans, lease financing.
TEXT AND REFERENCE BOOKS:
- Financial Management by Johnson, R.W.; The Ronald Press.
- Fundamental of Financial Management by Van Horne, J.C.; Prentice Hall of India (P) Limited.
- Stock Exchange and Investment Analysis by Briston, R. J.
- Indian Financial System by Khan, M. Y.; Tata McGraw Hill.
- Tax Planning for Industrial Projects by Agarwal R. K.; Hind Law Publishers, New Delhi.
- Project Management by Chaudhary, S.; Tata McGraw Hill.
- Project Management: A System Approach to Planning Scheduling and Controlling by Harold Kerzner; CRS Publishers and Distributors, Delhi.
- Financial Management by Gupta And Sharma Ist Edition 1996.
- Accounting for Management Planning and Control IIIrd Edition Richard M. Lynch
- Management by Tripathi P. C. and Reddy P. N.; Tata McGraw Hill.
- Business Organization and Management by Shukla M. C.; S. Chand and Company.
- Business Organization and Management by Sherlakar S. A.; Himalaya.
- Personnel Management by Filippo E. B.; McGraw Hill.
- Marketing Management by Kotler Philip.; Prentice Hall of India.
- Organizational Behavior by Rao and Narayan; Konark Publishers.
- Personnel Management by Tripathi P. C.; S. Chand and Company.
- Principle and Practice of Marketing in India by Memoria C. B.
- Principles of Pharmaceutical Marketing By Mickey Smith C.B.S. Publications.
- Marketing Hand Book Vol. II , Marketing Management by Edwin – E Bobrow, Mark – D. Bobrow.
- Production and Operations Management by S.N.Chary
For all other M.Pharm 1st Year 2nd Sem syllabus go to JNTUH M.Pharm Pharmaceutical Management And Regulatory Affairs 1st Year 2nd Sem Course Structure for (R17) Batch.
All details and yearly new syllabus will be updated here time to time. Subscribe, like us on facebook and follow us on google plus for all updates.
Do share with friends and in case of questions please feel free drop a comment