JNTUH B.Tech 4th Year 2 sem Information Technology R13 (4-2) E – Commerce (Elective -III) R13 syllabus.

JNTUH B.Tech 4th year (4-2) E – Commerce gives you detail information of E – Commerce (Elective -III) R13 syllabus It will be help full to understand you complete curriculum of the year.

Objectives

• Identify the major categories and trends of e-commerce applications.
• Identify the essential processes of an e-commerce system.
• Identify several factors and web store requirements needed to succeed in e-commerce.
• Discuss the benefits and trade-offs of various e-commerce clicks and bricks alternatives.
• Understand the main technologies behind e-commerce systems and how these technologies interact.
• Discuss the various marketing strategies for an online business.
• Define various electronic payment types and associated security risks and the ways to protect against them.

UNIT-I

Electronic Commerce-Frame work, anatomy of E-Commerce applications, E-Commerce Consumer applications, E-Commerce organization applications. Consumer Oriented Electronic commerce – Mercantile Process models.

UNIT -II

Electronic payment systems – Digital Token-Based, Smart Cards, Credit Cards, Risks in Electronic Payment systems. Inter Organizational Commerce – EDI, EDI Implementation, Value added networks.

UNIT – III

Intra Organizational Commerce – work Flow, Automation Customization and internal Commerce, Supply chain Management.

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TEXT BOOK

• Frontiers of electronic commerce — Kalakata, Whinston, Pearson.

REFERENCES

• E-Commerce fundamentals and applications Hendry Chan, Raymond Lee, Tharam Dillon, Ellizabeth Chang, John Wiley.
• E-Commerce, S.Jaiswal Galgotia.
• E-Commerce, Efrain Turbon, Jae Lee, David King, H.Michael Chang.
• Electronic Commerce Gary P.Schneider — Thomson.
• E-Commerce — Business, Technology, Society, Kenneth C.Taudon, Carol Guyerico Traver.

Outcomes

• Ability to identify the business relationships between the organizations and their customers
• Ability to perform various transactions like payment, data transfer and etc.

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