JNTUH B.Tech 4th year (4-2) Management Science gives you detail information of Management Science R13 syllabus It will be help full to understand you complete curriculum of the year.
Objectives
This course is intended to familiarize the students with the framework for the managers and leaders available for understanding and making decisions relating to issues related organisation flat structure, production operational marketing, Human resource Management, product management and strategy.
UNIT -I
Introduction to Management and Organisational Concepts of Management and organization- nature, importance and Functions of Management, Systems Approach to Management – Taylor’s Scientific Management Theory — Fayal’S Principles of Management — Maslow’s theory of Hierarchy of Human Needs — Douglas McGregOr’s Theory X and Theory V — Hertzberg Two Factor Theory of Motivation – Leadership Styles, Social responsibilities of Management. Designing Organisational Structures: Basic concepts related to Organisation – Departmentation and Decentralization, Types and Evaluation of mechanistic and organic structures of organisation and suitability.
UNIT -II
Operations and Marketing Management: Principles and Types of Plant Layout Methods of production (Job, batch and Mass Production), Work Study -Basic procedure involved in Method Study and Work Measurement — Business Process Geoengineering (BPR) – Statistical Quality Control: control charts for Variables and Attributes (simple Problems) and Acceptance Sampling, TQM, Six Sigma, Deming’s contribution to quality. Objectives of inventory control, EOQ, ABC Analysis, Purchase Procedure, Stores Management and Stores Records — JIT System, Supply Chain Management, Functions of Marketing, Marketing Mix, and arketiflg Strategies based on Product Life Cycle, Channels of distribution.
UNIT-III
Human Resources Management (HRM): Concepts of HRM, HRD and Personnel Management and Industrial Relations (PMIR), HRM vs PMIR, Basic functions of HR Manager: Manpower planning, Recruitment, Selection, Training and Development, Placement, Wage and Salary Administration, Promotion, Transfer, Separation1 Performance Appraisal, Grievance Handling and Welfare Administration, Job Evaluation and Merit Rating — Capability Maturity Mode’ (CMM) Levels — Performance Management System.
TEXT BOOKS
- Stoner, Freeman, Gilbert, Management, 6th Ed, Pearson Education, New Delhi, 2004
- P. Vijaya Kumar, N. Appa Rao and Ashima B. Chhalill, Cengage Learning India Pvt Ltd. 2012.
REFERENCE BOOKS
- Kotler Philip and Keller Kevin Lane: Marketing Management, Pearson, 2012.
- Koontz and Weihrich: Essentials of Management, McGraw Hill, 2012.
- Thomas N.Duening and John M.lvancevich Management—Principles and Guidelines, Biztantra, 2012.
- Kanishka Bedi, Production and Operations Management, Oxford University Press, 2012.
- Samuel C.Certo: Modern Management, 2012.
- Schermerhorn, Capling, Poole and VViesner: Management, VViley, 2012.
- Parnell: Strategic Management, Cengage,2012.
- Lawrence R Jauch, R.Gupta andWilliam F.Glueck: Business Policy and Strategic Management, Frank Bros.201 2.
- Aryasri: Management Science, McGraw Hill, 2012
Outcomes
By the end of the course, the student will be in a position to
- Plan an organisational structure for a given context in the organisation
- carry out production operations through Work study
- understand the markets, customers and competition better and price the given products appropriately.
- ensure quality for a given product or service
- plan and control the HR function better
- plan, schedule and control projects through PERT and CPM
- evolve a strategy for a business or service organisation
For more information about all JNTU updates please stay connected to us on FB and don’t hesitate to ask any questions in the comment.