ECE, 2nd Sem, 3rd Year, Syllabus

JNTUH B.Tech 3rd Year 2 sem Electronics and Communication Engineering R13 (3-2) Managerial Economics and Financial Analysis R13 syllabus.

JNTUH B.Tech 3rd year (3-2) Managerial Economics and Financial Analysis gives you detail information of Managerial Economics and Financial Analysis R13 syllabus It will be help full to understand you complete curriculum of the year.

Objectives

To  enable  the  student  to  understand  and  appreciate,  with  a  practical  insight, the  importance  of  certain  basic  issues  governing  the  business  operations namely:  demand  and  supply,  production  function,  cost  analysis,  markets, forms  of  business  organisations,  capital  budgeting  and  financial  accounting and  financial  analysis.

Unit  I

Introduction  &  Demand  Analysis  Definition,  Nature  and  Scope  of  Managerial  Economics.  Demand  Analysis:  Demand  Determinants,  Law  of  Demand  and  its  exceptions.  Elasticity  of  Demand:  Definition,  Types, Measurement  and  Significance  of  Elasticity  of  Demand.  Demand  Forecasting, Factors  governing  demand  forecasting,  methods  of  demand  forecasting.

Unit  II

Production  &  Cost  Analysis  Production  Function  –  lsoquants  and  Isocosts, MRTS,  Least  Cost Combination  of  Inputs,  Cobb-Douglas  Production  function, Laws  of  Returns,  Internal  and  External  Economies  of  Scale.  Cost  Analysis: Cost  concepts.  Break-even  Analysis  (BEA)-Determination  of  Break-Even Point  (simple  problems)  –  Managerial  Significance.

Unit  III

Markets  &  New  Economic  Environment  Types  of  competition  and  Markets, Features  of  Perfect competition,  Monopoly  and  Monopolistic  Competition. Price-Output  Determination  in  case  of  Perfect  Competition  and  Monopoly. Pricing:   Objectives  and  Policies  of  Pricing.  Methods  of  Pricing.  Business: Features  and  evaluation  of  different  forms  of  Business  Organisation:  Sole Proprietorship,  Partnership,  Joint  Stock  Company,  Public  Enterprises  and their  types,  New  Economic  Environment:  Changing  Business  Environment in  Post-liberalization  scenario.

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TEXT  BOOKS

  • Varshney  &  Maheswari:  Managerial  Economics, sultan chand, 2009
  • S.A.  Siddiqui  &  A.S.  Siddiqui,  Managerial  Economics  and  Financial Analysis,  New  Age  international Publishers,  Hyderabad  2013.
  • Kasi reddy & Saraswathi. Managerial economics and financial analysis, PHI New Delhi, 2012.

REFERENCES

  • Ambrish  Gupta,  Financial  Accounting  for managment,  person education, New Delhi 2012.
  • H. Craig  Peterson  &  W.  Cris  Lewis,  Managerial  Economics,  Pearson, 2012.
  • Lipsey  &  Chrystel,  Economics,  Oxford  University  Press,  2012
  • Domnick Salvatore:  Managerial  Economics  in  a  Global  Economy,Thomson,  2012.
  • Narayanaswamy: Financial  Accounting—A  Managerial  Perspective. Pearson,  2012.
  • S.N.Maheswari  &  S.K.  Maheswari,  Financial  Accounting,  Vikas,  2012.
  • Truet and Truet: Managerial Economics: Analysis, Problem and Case, Wiley, 2012
  • Dwivedi: Managerial  Economics,  Vikas,  2012. Shailaja &  Usha  :  MEFA,  University  Press,  2012.
  • Aryasri: Managerial  Economics  and  Financial  Analysis,  TMH,  2012. Vijay Kumar  &  Appa  Rao,  Managerial  Economics  &  Financial  Analysis,Cengage  2011.
  • J. V.  Prabhakar  Rao  &  P.V.  Rao,  Managerial  Economics  &  Financial Analysis,  Maruthi  Publishers,  2011.

Outcomes

At  the  end  of  the  course,  the  student  will

  • Understand the  market  dynamics  namely,  demand  and  supply, demand forecasting, elsticity of demand and supply, pricing methods and pricing in different market structures.
  • Gain an insight into how production function is cai timi out to achieve least cost combination of inputs and cost analysis
  • Develop an understanding of
  • Analyse how capital budgeting decisions are carried out
  • Understand the framework for both manual and computerized  accounting process
  • Know how to analyse and interpret the financial statements through ratio analysis.

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