Creativity Innovation and Entrepreneurship detailed Syllabus for MBA (Entrepreneurship), R19 regulation has been taken from the JNTUH official website and presented for the students affiliated to JNTUH course structure. For Course Code, Subject Names, Theory Lectures, Tutorial, Practical/Drawing, Credits, and other information do visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the universities official website.
For all other MBA (Entrepreneurship) 4th Sem Syllabus for R19 Regulation JNTUH, do visit MBA (Entrepreneurship) 4th Sem Syllabus for R19 Regulation JNTUH Subjects. The detailed Syllabus for creativity innovation and entrepreneurship is as follows.
Course Objectives:
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Learning Outcome:
Students will be able to understand
- basics of Creativity
- Creative Problemsolving
- Creative Intelligence
- Perspectives of Innovation
Unit I
The Creativity Phenomenon: Creative Cerebration- Creative Personality and Motivation -Creative Environment- Creative Technology- Creativity Training- Puzzles of Creativity- Spiritual and social roots of creativity- Essence, Elaborative and Expressive Creativities- Quality of Creativity-Existential, Entrepreneurial and Empowerment Creativities – Criteria for evaluating Creativity-Credible Evaluation- Improving the quality of our creativity.
Unit II
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Unit III
Creative Intelligence: Creative Intelligence abilities – A model of Creative Intelligence -Convergent thinking ability – Traits Congenial to creativity – Creative Personality and forms of creativity- Motivation and Creativity- Blocks to creativity- fears and Disabilities- Strategies for Unblocking- Energy for your creativity- Designing Creativogenic Environment.
Unit IV
Innovation Management: Concept of Innovation- Levels of Innovation- Incremental Vs Radical Innovation-Inbound and Outbound Ideation- Open and Other Innovative Ideation Methods-Theories of outsourcing New Product Development: Transaction Cost, Resource Based, Resource Dependence, Knowledge Based Theories.
Unit V
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Suggested Readings:
- Pradip N Khandwalla, Lifelong Creativity, An Unending Quest, Tata Mc Graw Hill, 2004.
- Paul Trott, Innovation Management and New Product Development, 4e, Pearson, 2018.
- Vinnie Jauhari, Sudanshu Bhushan, Innovation Management, Oxford Higher Education, 2014.
- Innovation Management, C.S.G. Krishnamacharyulu, R. Lalitha, Himalaya Publishing House, 2010.
- A. Dale Timpe, Creativity, Jaico Publishing House, 2003.
- Brian Clegg, Paul Birch, Creativity, Kogan Page, 2009.
For detail Syllabus of all other subjects of MBA Entrepreneurship, R19 scheme do visit Entrepreneurship 4th Sem Syllabus for R19 scheme.
For all the MBA results, visit JNTUH MBA all semester results direct links.