International Marketing detailed Syllabus for MBA (Marketing), R19 regulation has been taken from the JNTUH official website and presented for the students affiliated to JNTUH course structure. For Course Code, Subject Names, Theory Lectures, Tutorial, Practical/Drawing, Credits, and other information do visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the universities official website.
For all other MBA (Marketing) 4th Sem Syllabus for R19 Regulation JNTUH, do visit MBA (Marketing) 4th Sem Syllabus for R19 Regulation JNTUH Subjects. The detailed Syllabus for international marketing is as follows.
Course Objectives:
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Learning Outcome:
Students will be to get deeper insight into
- the Global Marketing Management,
- Environment of global markets,
- Assessing Global Market Opportunities,
- Developing and Implementing Global Marketing Strategies.
Unit I
Introduction to International Marketing: Environment and Sustainability, Scope, Importance of World Trade, Features, Opportunities and Challenges in International Marketing, Comparison of Domestic with International Marketing, Stages of International Marketing, Motivating Factors of International Marketing, Internationalisation – Reasons and Strategies.
Unit II
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Unit III
Global Customers: Drivers of Global Consumers, Influences of the Global Consumer -Role of Culture – elements, Social Factors, Situational Factors, Industrial Buyer, Government Buyer, International Marketing Research: Opportunity Analysis, Market Selection, Assessing Market Size and Sales Potential, Government Policies of Target Markets, SWOT Analysis of Target Markets, Global Market Entry Modes – Strategies, Problems and Challenges.
Unit IV
Global Marketing: Globalization Drivers – Market, Cost, Environmental, Competitive Factors, International Marketing Mix, Developing the Global Marketing Program, Segmentation of product andservices, Marketing channels and Distribution Promotion Strategies, Pricing strategies -Factors influencing Pricing Decisions, Concept of International Product Life Cycle.
Unit V
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Suggested Readings:
- Michael R. Czinkota, Ilkka A. Ronkainen, International Marketing, 10e, Cengage, 2017
- Justin Paul, Ramneek Kapoor, International Marketing: Text and Cases, 2e, TMH, 2012
- Philip R. Cateora John L Graham Prashant Salwan, International Marketing -13th edition, TMH,2011
- Svend Hollensen, Madhumita Benerjee-Global Marketing-4th Edition- Pearson,2010
- Rajagopal -International Marketing-2nd Edition -Vikas ,2011
- P.K. Vasudeva, international Marketing-4th edition-Excel Books,2012
- Kiefer Lee, Steve Carter-Global Marketing Management-3rd edition-Oxford,2011
For detail Syllabus of all other subjects of MBA Marketing, R19 scheme do visit Marketing 4th Sem Syllabus for R19 scheme.
For all the MBA results, visit JNTUH MBA all semester results direct links.