Startup Management detailed Syllabus for MBA (Entrepreneurship), R19 regulation has been taken from the JNTUH official website and presented for the students affiliated to JNTUH course structure. For Course Code, Subject Names, Theory Lectures, Tutorial, Practical/Drawing, Credits, and other information do visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the universities official website.
For all other MBA (Entrepreneurship) 3rd Sem Syllabus for R19 Regulation JNTUH, do visit MBA (Entrepreneurship) 3rd Sem Syllabus for R19 Regulation JNTUH Subjects. The detailed Syllabus for startup management is as follows.
Course Objectives:
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Learning Outcome:
Students will be able to understand
- Startup opportunities
- Legal and other requirements for new ventures
- Financial Issues of startups
- Sustainability and growth of startups
- Exit strategies
Unit I
Startup opportunities: The New Industrial Revolution – The Big Idea- Generate Ideas with Brainstorming- Business Startup – Ideation- Venture Choices – The Rise of The startup Economy -The Six Forces of Change – The Startup Equation- The Entrepreneurial Ecosystem -Entrepreneurship in India. Government Initiatives.
Unit II
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Unit III
Starting up Financial Issues: Feasibility Analysis – The cost and process of raising capital – Unique funding issues of a high-tech ventures – Funding with Equity – Financing with Debt- Funding startups with bootstrapping- crowd funding- strategic alliances.
Unit IV
Startup Survival and Growth: Stages of growth in a new venture- Growing with the market – Growing within the industry- Venture life patterns- Reasons for new venture failures- Scaling Ventures – preparing for change – Leadership succession. Support for growth and sustainability of the venture.
Unit V
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Suggested Readings:
- Kathleen R Allen, Launching New Ventures, An Entrepreneurial Approach, Cengage Learning, 2016.
- Anjan Raichaudhuri, Managing New Ventures Concepts and Cases, Prentice Hall International, 2010.
- S.R. Bhowmik and M. Bhowmik, Entrepreneurship, New Age International, 2007.
- Steven Fisher, Ja-nae Duane, The Startup Equation -A Visual Guidebook for Building Your Startup, Indian Edition, Mc Graw Hill Education India Pvt. Ltd, 2016.
- Donald F Kuratko, Jeffrey S. Hornsby, New Venture Management: The Entrepreneurs Road Map, 2e, Routledge, 2017.
- Vijay Sathe, Corporate Entrepreneurship, 1e, Cambride, 2009.
- Bruce R. Barringer, R.Duane Ireland, Entrepreneurship successfully, launching new ventures.Pearson,2019
For detail Syllabus of all other subjects of MBA Entrepreneurship, R19 scheme do visit Entrepreneurship 3rd Sem Syllabus for R19 scheme.
For all the MBA results, visit JNTUH MBA all semester results direct links.