19MBA15D: Rural Marketing Syllabus for MBA (Marketing) 2nd Sem R19 Regulation JNTUH (Open Elective-II) gives complete Syllabus information for 2nd Sem MBA (MRKG), R19 regulation right from the JNTUH official website and presented for the students affiliated to JNTUH course structure. Follow the links in the scheme table for the detailed Syllabus of each subject. We make sure all subjects are up to date and have the latest information.The Syllabus PDF files can also be downloaded from the official website of the university.
For all the other MBA (Marketing) 2nd Sem Syllabus for R19 Regulation JNTUH, do visit Marketing 2nd Sem R19 Scheme. For all the Open Elective-II subjects refer to Open Elective-II Scheme. The detail syllabus for rural marketing is as follows.
Course Objectives:
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Learning Outcome:
Students will be able to understand:
- Rural Marketing opportunities
- Rural Economy and Environment
- Social and cultural aspects in rural India
- innovations in rural marketing.
Unit I
Introduction: Meaning – Evolution – Nature and Characteristics of Rural Market -Understanding the Indian Rural Economy -Rural Marketing Models – Rural Marketing Vs Urban Marketing – Parameters differentiating Urban and Rural Market – Differences in consumer behavior in Rural and Urban market.
Unit II
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Unit III
Rural Marketing Mix: Rural Marketing Mix – Additional Ps in Rural Marketing – 4As of Rural Marketing Mix – New Product Development for Rural Market – Rural Market Product Life Cycle – Objectives behind new product launch – New Product development process.
Unit IV
Rural Market Brand and Channel Management: Brand Loyalty in Rural Market – Regional Brands Vs National Brands – Channel Management – Indian Rural Retail Market – Rural Retail Channel Management – Strategies of Rural Retail Channel Management.
Unit V
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
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Suggested Readings:
- C. S. G. Krishnamacharyulu, Lalitha Ramakrishnan, Rural Marketing: Text and Cases, Pearson Education, 2009.
- Pradeep Kashyap, Rural Marketing, 3e Perason Education, 2016.
- Balram Dogra and Karminder Ghuman, Rural Marketing, TMH, 2009.
- Sanal Kumar Velayudhan, Rural Marketing, 2e Sage publications, 2012.
- TP Gopalaswamy, Rural Marketing, Environment, problems and strategies, 3e Vikas Publications, 2016.
For detail Syllabus of all other subjects of MBA (MRKG), R19 scheme, visit Marketing 2nd Sem Syllabus for R19 scheme.
For all the MBA results, visit JNTUH MBA all semester results.