19MBA15C: International Business Syllabus for MBA (Marketing) 2nd Sem R19 Regulation JNTUH (Open Elective-II) gives complete Syllabus information for 2nd Sem MBA (MRKG), R19 regulation right from the JNTUH official website and presented for the students affiliated to JNTUH course structure. Follow the links in the scheme table for the detailed Syllabus of each subject. We make sure all subjects are up to date and have the latest information.The Syllabus PDF files can also be downloaded from the official website of the university.
For all the other MBA (Marketing) 2nd Sem Syllabus for R19 Regulation JNTUH, do visit Marketing 2nd Sem R19 Scheme. For all the Open Elective-II subjects refer to Open Elective-II Scheme. The detail syllabus for international business is as follows.
Course Objectives:
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.
Learning Outcome:
Students will be able to understand
- Importance of International Business
- International Trade theories
- International Economic environment
- Strategic and operational issues of IB.
Unit I
Introduction to International Business- Need for International Business- Drivers of Globalization- Distinction between Domestic and International Business- International Business Approaches – Modes of International Business – Impediments in international Business- Opportunities and Challenges of International Business – Multi National Corporation (MNCs) – International Business Environment- Cultural, Political and Technological Environment.
Unit II
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Unit III
International Business and Economic Integration: Levels of Economic IntegrationBenefits and Challenges of Economic Integration- Free Trade Agreement (FTA)- The Customs Union, The Common market, The Economic Union. Arguments surrounding Economic Integration, Regional Economic Groups, European Union, NAFTA, ASEAN, SAARC. Multilateral Trade agreements- GAAT, WTO, TRIPS and TRIMS, UNCTAD. International Trade Policy of India.
Unit IV
Strategy and Structure of International Business: Environmental Analysis, Value Chain Analysis, Types of Strategies, Strategy Implementation Process, Control and Evaluation, Strategic Alliances- Nature, Benefits, Pitfalls of Strategic Alliances, Scope of Strategic Alliance, Alliance development process, Economic Considerations for Strategic alliances. Organizational DesignFactors influencing organizational Structure – organizational Structures- Choosing a structure, issues in Global Organizational Design.
Unit V
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Suggested Readings:
- Michael R. Czinkota, Iika A. Ronkainen, Michael H. Moffett, International Business, 7e, Cengage Learning, 2008.
- K Ashwatappa, International Business, 6e, Mc Graw Hill, 2015.
- Sanjay Misra, P.K. Yadav, International Business, PHI, 2009.
- Charles W. L Hill, G. Thomas M Hult, Rohit Mehtani, International Business,11e, Mc Graw Hill, 2019.
- Rakesh Mohanh Joshi, International Business, Oxford University Press, 2009
- Subba Rao, International Business, Himalaya Publications, 2007
For detail Syllabus of all other subjects of MBA (MRKG), R19 scheme, visit Marketing 2nd Sem Syllabus for R19 scheme.
For all the MBA results, visit JNTUH MBA all semester results.