19MBA15A: Total Quality Management Syllabus for MBA (Marketing) 2nd Sem R19 Regulation JNTUH (Open Elective-II) gives complete Syllabus information for 2nd Sem MBA (MRKG), R19 regulation right from the JNTUH official website and presented for the students affiliated to JNTUH course structure. Follow the links in the scheme table for the detailed Syllabus of each subject. We make sure all subjects are up to date and have the latest information.The Syllabus PDF files can also be downloaded from the official website of the university.
For all the other MBA (Marketing) 2nd Sem Syllabus for R19 Regulation JNTUH, do visit Marketing 2nd Sem R19 Scheme. For all the Open Elective-II subjects refer to Open Elective-II Scheme. The detail syllabus for total quality management is as follows.
Course Objectives:
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Learning Outcome:
Students will be able to understand
- importance of Quality
- Principles and Practices of TQM
- tools and techniques in Quality management.
Unit I
Principles and Practices – I: Introduction – Quality Gurus – Benefits of TQM – Quality Dimensions- Products and Services, Leadership and TQM, characteristics of Quality leaders. The Deming Philosophy – Quality councils – Strategic Planning – Customer Satisfaction-Customer perception of Quality – service Quality – Customer Retention – Employee Involvement – Employee survey – Empowerment -Gain sharing – Performance Appraisal.
Unit II
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Unit III
Tools and Techniques-I: Information Technology-Computers and the quality functions-Information quality Issues-Quality management System-Benefits of ISO registration-ISO 9000 series Standards-Internal Audits. Environmental Management System-ISO 14000 series-Benefits of EMS-Relation to Healthy and safety-Quality Function Deployment-The voice of the Customer- Building a House of Quality-QFD Process, Six Sigma.
Unit IV
Tools and Techniques-II: Quality by Design- Benefits-Communication Model-Failure Mode and Effective Analysis-Failure Rate, FMEA Documentation-The process of FMEA Documentation-Product liability-Proof and Expert Witness. Total Productive Maintenance- promoting the Philosophy and Training-Improvements and needs- Autonomous Work groups.
Unit V
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Suggested Readings:
- Joel E Ross : Total Quality Management, 3e,CRC press,2015.
- Dale H.Besterfeild, Carlon Besterfeild: Total Quality Management, Pearson Education, 2015
- Sridhara bhat: Total Quality Management Texts and Cases, Himalaya, 2015.
- Poornima M Charantimath Total Quality Management, Pearson Education, 2015
- Kanishka Bedi: Quality Management, Oxford, 2015.
- Dr.S.Kumar , Total Quality Management, University Science Press, 2015
For detail Syllabus of all other subjects of MBA (MRKG), R19 scheme, visit Marketing 2nd Sem Syllabus for R19 scheme.
For all the MBA results, visit JNTUH MBA all semester results.