19MBA06D: Cross Cultural Management Syllabus for MBA (Marketing) 1st Sem R19 Regulation JNTUH (Open Elective-I) gives complete Syllabus information for 1st Sem MBA (MRKG), R19 regulation right from the JNTUH official website and presented for the students affiliated to JNTUH course structure. Follow the links in the scheme table for the detailed Syllabus of each subject. We make sure all subjects are up to date and have the latest information.The Syllabus PDF files can also be downloaded from the official website of the university.
For all the other MBA (Marketing) 1st Sem Syllabus for R19 Regulation JNTUH, do visit Marketing 1st Sem R19 Scheme. For all the Open Elective-I subjects refer to Open Elective-I Scheme. The detail syllabus for cross cultural management is as follows.
Course Objectives:
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Learning Outcome:
Student will be able to understand:
- Importance of culture
- Values
- culture and styles of Management
- communication in different cultures
- cross cultural team management.
Unit I
Introduction – Determinants of Culture – Facets of culture – Levels of Culture – National Cultural dimensions in the business context – The influence of National Culture on business culture. Business Cultures: East and West.
Unit II
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Unit III
Culture and Organizations: Culture and corporate structures – Culture and Leadership -Culture and Strategy – Cultural change in Organizations- Culture and marketing – Cultural Diversity.
Unit IV
Culture and Communications: Business communication across cultures – Barriers to intercultural communication – Negotiating Internationally.
Unit V
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Suggested Readings:
- Marie-Joelle Browaeys and Roger Price: Understanding Cross-Cultural Management, Pearson, 2015.
- David C.Thomas: Cross Cultural Management, 2/e, Sage Publications, 2014.
- Nigel Holdon, Cross Cultural Management: Knowledge Management Perspective, Pentice Hall, 2012.
- Parissa Haghirian: Multinational and Cross-Cultural Management, Routledge, 2012.
- Richard Mead: International Management-Cross cultural Dimension, 3/e, Blackwell, 2015.
- Jerome Dumetz -Cross-cultural management textbook: Lessons from the world leading experts in cross-cultural management, Create Space Independent Publishing Platform; Student edition (September 5, 2012), Oakland, USA
For detail Syllabus of all other subjects of MBA (MRKG), R19 scheme, visit Marketing 1st Sem Syllabus for R19 scheme.
For all the MBA results, visit JNTUH MBA all semester results.