19MBA06C: Technology Management Syllabus for MBA (Marketing) 1st Sem R19 Regulation JNTUH (Open Elective-I) gives complete Syllabus information for 1st Sem MBA (MRKG), R19 regulation right from the JNTUH official website and presented for the students affiliated to JNTUH course structure. Follow the links in the scheme table for the detailed Syllabus of each subject. We make sure all subjects are up to date and have the latest information.The Syllabus PDF files can also be downloaded from the official website of the university.
For all the other MBA (Marketing) 1st Sem Syllabus for R19 Regulation JNTUH, do visit Marketing 1st Sem R19 Scheme. For all the Open Elective-I subjects refer to Open Elective-I Scheme. The detail syllabus for technology management is as follows.
Course Objectives:
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Learning Outcome:
Student will be able to understand:
- Importance of Technological Innovation
- Importance of Research and development in technology management
- Forecasting of Technology
Unit I
The Process of Technological Innovation: The need for a Conceptual Approach, Technological Innovation as a Conversion Process, Factors Contributing to Successful Technological Innovation, Characteristics of Innovative firms, Dynamics of diffusion, A model of Innovation Adoption, Factors that drive the process of diffusion.
Unit II
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Unit III
Research and Development: Programme Planning and Control, Portfolio Planning, Project Planning and Control, Project Termination, Resource Allocation and Management- New Product Development: New Product Development as a Competitive Strategy, Market Research For Developing New Products, Commercialization of Research Outcomes, Industrial Design, Product Architecture and Design For Manufacture, Developing Indigenous Substitute For Raw Materials.
Unit IV
Technological Forecasting for Decision Making: Technological Forecasting, Forecasting System Inputs and Outputs, Classification of Forecasting Techniques, Organization for Technological Forecasting. Transfer of Technology: Modes of technology transfer, Price of technology transfer, Negotiation for price of MOT.
Unit V
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Suggested Readings:
- Tarek Khalil, Management of Technology -The Key to Competitiveness and Wealth, Tata McGraw Hill, Boston, 2015.
- V. K. Narayanan, Managing Technology and Innovation for Competitive Advantage, Pearson Education, 2015.
- Norma Harison and Samson, Technology management – Text and cases, TMH, 2015
- Shane, Technology Strategy for Managers and Entrepreneurs, Pearson, 2015.
- Khandwala, Corporate Creativity, TMH, 2015.
- Lucy C. Morse, Daniel L. Babcock: Managing Engineering and Technology,6e, Pearson.
For detail Syllabus of all other subjects of MBA (MRKG), R19 scheme, visit Marketing 1st Sem Syllabus for R19 scheme.
For all the MBA results, visit JNTUH MBA all semester results.