Business Economics detailed Syllabus for MBA (Entrepreneurship), R19 regulation has been taken from the JNTUH official website and presented for the students affiliated to JNTUH course structure. For Course Code, Subject Names, Theory Lectures, Tutorial, Practical/Drawing, Credits, and other information do visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the universities official website.
For all other MBA (Entrepreneurship) 1st Sem Syllabus for R19 Regulation JNTUH, do visit MBA (Entrepreneurship) 1st Sem Syllabus for R19 Regulation JNTUH Subjects. The detailed Syllabus for business economics is as follows.
Course Objectives:
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Learning Outcome:
Students will be able to understand
- Economic Principles in Business
- Forecast Demand and Supply
- Production and Cost Estimates
- Market Structure and Pricing Practices
Unit I
Introduction to Business Economics: Definition, Nature and Scope, Relationship with other disciplines – business decision making process- The role of managerial economist- Basic economic principles – the concept of opportunity cost, Marginalism, Equi-marginalism, incremental concept, Time perspective, discounting principle, risk and uncertainty.
Unit II
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Unit III
Production and Cost Analysis: Production function, Production function with one, two variables, Cobb-Douglas Production Function, Marginal Rate of Technical Substitution, Isoquants and Isocosts, Returns to Scale, Economies of scale – Innovations and global competitiveness. Cost concepts, determinants of cost, cost-output relationship in the short run and long run, short run vs. long run costs, average cost curves, Break Even Analysis.
Unit IV
Market Structures- Pricing and Output decisions: Classification of Market Structures – Features – competitive situations – Price-Output determination under Perfect competition, Monopoly, Monopolistic competition and Oligopoly – both the long run and short run.
Unit V
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Suggested Readings:
- H L Ahuja, Business Economics, S. Chand and Co, 9e, 2017.
- D N Dwivedi, Managerial Economics, Vikas Publications 8e, 2015.
- Chaturvedi, Business Economics, International Book House, 2012.
- Craig H. Petersen, W. Cris Lewis and Sudhir K. Jain, Managerial Economics, Pearson, 14e, 2014.
- Dominick Salvatore, Managerial Economics, Oxford Publications, 7e, 2012.
- Mark Hirschey, Managerial Economics, Thomson, 10e, 2003.
For detail Syllabus of all other subjects of MBA Entrepreneurship, R19 scheme do visit Entrepreneurship 1st Sem Syllabus for R19 scheme.
For all the MBA results, visit JNTUH MBA all semester results direct links.