{"id":60237,"date":"2023-09-06T08:27:59","date_gmt":"2023-09-06T08:27:59","guid":{"rendered":"https:\/\/www.inspirenignite.com\/anna-university\/ft3691-apparel-marketing-and-merchandising-syllabus-for-ht-2021-regulation-professional-elective-ii\/"},"modified":"2023-09-06T08:27:59","modified_gmt":"2023-09-06T08:27:59","slug":"ft3691-apparel-marketing-and-merchandising-syllabus-for-ht-2021-regulation-professional-elective-ii","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/anna-university\/ft3691-apparel-marketing-and-merchandising-syllabus-for-ht-2021-regulation-professional-elective-ii\/","title":{"rendered":"FT3691: Apparel Marketing and Merchandising syllabus for HT 2021 regulation (Professional Elective-II)"},"content":{"rendered":"

Apparel Marketing and Merchandising detailed syllabus for Handloom & Textile Technology (HT) for 2021 regulation curriculum has been taken from the Anna Universities<\/a> official website and presented for the HT students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below. <\/p>\n

For Handloom & Textile Technology 5th Sem scheme and its subjects, do visit HT 5th Sem 2021 regulation scheme<\/a>. For Professional Elective-II scheme and its subjects refer to HT Professional Elective-II syllabus scheme<\/a>. The detailed syllabus of apparel marketing and merchandising is as follows. <\/p>\n

Course Objectives:<\/h4>\n

Download the iStudy App for all syllabus and other updates.<\/a>
\"Get<\/a><\/h4>\n

Unit I<\/h4>\n

FASHION INDUSTRY OVERVIEW\t9<\/strong>
\nSegments of the fashion industry – history and categories, – influence of the customer; different generations and motivations behind the changes. Apparel business practices; business operations of domestic and export oriented of Indian apparel industries, consumer buying behavior, Market segmentation, market positioning.\n<\/p>\n

Unit II<\/h4>\n

MARKETING FOR APPAREL AND TEXTILE PRODUCTS\t9<\/strong>
\nUniqueness of apparel market, core concepts and orientation towards market place, strategies and planning, market research and forecast, customers, consumer markets and business markets, market segments and brand building, brand positioning and competition, programmatic marketing; digital and autonomous interventions, conversational interfaces – Artificial intelligence chat bots\n<\/p>\n

Unit III<\/h4>\n

Download the iStudy App for all syllabus and other updates.<\/a>
\"Get<\/a><\/h4>\n

Unit IV<\/h4>\n

SOURCING\t9<\/strong>
\nUnderstanding the basics of sourcing, sourcing strategy and best sourcing practice in apparel and textile businesses, supply chain and demand chain, sourcing negotiations, global co-ordination in sourcing, materials management and quality in sourcing, quick response, ERP, supplier partnership in sourcing, JIT technology, made to fit.\n<\/p>\n

Unit V<\/h4>\n

EXPORT DOCUMENTATION AND POLICIES\t9
\nGovernment policies, guide lines for apparel export and domestic trade, tax structures and government incentives in apparel trade; export documents and its purposes, banking activities, Letter of credit, logistics and shipping, foreign exchange regulation, export risk management and insurance; export finance, Special economic zones.\n<\/p>\n

Course Outcomes:<\/h4>\n

Upon completion of this course, the student would be able to<\/p>\n

    \n
  1. Understanding the international apparel business and role of Asian countries in the apparel and fashion trade<\/li>\n
  2. Applying the concepts of marketing in the apparel industry<\/li>\n
  3. Understand the concepts of merchandising and new product development<\/li>\n
  4. Understand the apparel product dynamics in a market and relating it along the value chain.<\/li>\n
  5. Acquire knowledge in Export documentation and policies<\/li>\n<\/ol>\n

    Text Books:<\/h4>\n

    Download the iStudy App for all syllabus and other updates.<\/a>
    \"Get<\/a><\/h4>\n

    Reference Books:<\/h4>\n
      \n
    1. Shivaramu S.,\u201d Export Marketing\u201d – A Practical Guide to Exporters\u201d, Wheeler Publishing, Ohio, 1996, ISBN: 81-7544-166-6<\/li>\n
    2. Warren. J. Keegan and Mark.C.Green , \u201cGlobal Marketing\u201d, Pearson Prentice Hall, New Delhi, 2005.<\/li>\n
    3. Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha , \u201cMarketing Management A South Asian Perspective\u201d, Pearson Education, New Delhi, 2006<\/li>\n
    4. NairSuja.R,”RetailManagement”,HimalayaPublishingHouse,2008.<\/li>\n
    5. John\tDonnellan\t\u201cMerchandise\tBuying\tand\tManagement\u201d,\tFarichild Publications,inc. ,NewYork,2002<\/li>\n<\/li>\n<\/ol>\n

      For detailed syllabus of all the other subjects of Handloom & Textile Technology 5th Sem, visit HT 5th Sem subject syllabuses for 2021 regulation<\/a>. <\/p>\n

      For all Handloom & Textile Technology results, visit Anna University HT all semester results<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"

      Apparel Marketing and Merchandising detailed syllabus for Handloom & Textile Technology (HT) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the HT […]<\/p>\n","protected":false},"author":2297,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[155],"tags":[],"class_list":["post-60237","post","type-post","status-publish","format-standard","hentry","category-ht"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/60237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/users\/2297"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/comments?post=60237"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/60237\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/media?parent=60237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/categories?post=60237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/tags?post=60237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}