{"id":55879,"date":"2023-08-28T16:10:20","date_gmt":"2023-08-28T16:10:20","guid":{"rendered":"https:\/\/www.inspirenignite.com\/anna-university\/ccb331-marketing-research-and-marketing-management-syllabus-for-csbs-2021-regulation-professional-elective-vi\/"},"modified":"2023-08-28T16:10:20","modified_gmt":"2023-08-28T16:10:20","slug":"ccb331-marketing-research-and-marketing-management-syllabus-for-csbs-2021-regulation-professional-elective-vi","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/anna-university\/ccb331-marketing-research-and-marketing-management-syllabus-for-csbs-2021-regulation-professional-elective-vi\/","title":{"rendered":"CCB331: Marketing Research and Marketing Management syllabus for CS&BS 2021 regulation (Professional Elective-VI)"},"content":{"rendered":"

Marketing Research and Marketing Management detailed syllabus for Computer Science & Business Systems (CS&BS) for 2021 regulation curriculum has been taken from the Anna Universities<\/a> official website and presented for the CS&BS students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below. <\/p>\n

For Computer Science & Business Systems 6th Sem scheme and its subjects, do visit CS&BS 6th Sem 2021 regulation scheme<\/a>. For Professional Elective-VI scheme and its subjects refer to CS&BS Professional Elective-VI syllabus scheme<\/a>. The detailed syllabus of marketing research and marketing management is as follows. <\/p>\n

Course Objectives:<\/h4>\n

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Unit I<\/h4>\n

INTRODUCTION
\nDefining Marketing – Core concepts in Marketing – Evolution of Marketing – Marketing Planning Process – Scanning Business environment: Internal and External – Value chain – Core Competencies – PESTEL – SWOT Analysis – Marketing interface with other functional areas -Production, Finance, Human Relations Management, Information System – Marketing in global environment – International Marketing – Rural Marketing – Prospects and Challenges\n<\/p>\n

Unit II<\/h4>\n

MARKETING STRATEGY
\nMarketing strategy formulations – Key Drivers of Marketing Strategies – Strategies for Industrial Marketing – Consumer Marketing – Services marketing – Competition Analysis – Analysis of consumer and industrial markets – Influence of Economic and Behavioral Factors – Strategic Marketing Mix components.\n<\/p>\n

Unit III<\/h4>\n

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Unit IV<\/h4>\n

BUYER BEHAVIOUR
\nUnderstanding Industrial and Consumer Buyer Behaviour – Influencing factors – Buyer Behaviour Models – Online buyer behaviour – Building and measuring customer satisfaction – Customer relationships management – Customer acquisition, Retaining, Defection – Creating Long Term Loyalty Relationships. Do case studies on understanding consumer Decision-making Styles in India – Domestic Vs Foreign brand clothing.\n<\/p>\n

Unit V<\/h4>\n

MARKETING RESEARCH & TRENDS IN MARKET
\nMarketing Information System – Marketing Research Process – Concepts and applications: Product – Advertising – Promotion – Consumer Behaviour – Retail research – Customer driven organizations – Cause related marketing – Ethics in marketing – Online marketing trends – social media and digital marketing. Do an analysis on Amazon in India.\n<\/p>\n

Course Outcomes:<\/h4>\n
    \n
  1. Applied knowledge of contemporary marketing theories to the demands of business and management practice<\/li>\n
  2. Enhanced knowledge of marketing strategies for consumer and industrial marketing<\/li>\n
  3. Deep understanding of choice of marketing mix elements and managing integrated marketing channels<\/li>\n
  4. Ability to analyze the nature of consumer buying behaviour<\/li>\n
  5. Understanding of the marketing research and new trends in the arena of marketing<\/li>\n<\/ol>\n

    Text Books:<\/h4>\n

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    Reference Books:<\/h4>\n
      \n
    1. Lamb, Hair,\tSharma, Mc Daniel-\tMarketing – An Innovative approach to learning and teaching- A south Asian perspective, Cengage Learning, 2012.<\/li>\n
    2. Paul Baines,\tChris Fill, Kelly Page,\tMarketing, Asian edition, Oxford University Press,5th edition, 2019.<\/li>\n
    3. Ramasamy,\tV.S, Namakumari,\tS, Marketing Management: Global Perspective Indian Context, Macmillan Education, New Delhi, 6 th edition, 2018.<\/li>\n
    4. NAG, Marketing successfully- A Professional Perspective, Macmillan 2008.<\/li>\n
    5. Micheal R.Czinkota, Masaaki Kotabe, Marketing Management, Vikas Thomson Learning, 2nd edition 2006.<\/li>\n<\/li>\n<\/ol>\n

      For detailed syllabus of all the other subjects of Computer Science & Business Systems 6th Sem, visit CS&BS 6th Sem subject syllabuses for 2021 regulation<\/a>. <\/p>\n

      For all Computer Science & Business Systems results, visit Anna University CS&BS all semester results<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"

      Marketing Research and Marketing Management detailed syllabus for Computer Science & Business Systems (CS&BS) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for […]<\/p>\n","protected":false},"author":2297,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[146],"tags":[],"class_list":["post-55879","post","type-post","status-publish","format-standard","hentry","category-csbs"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/55879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/users\/2297"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/comments?post=55879"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/55879\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/media?parent=55879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/categories?post=55879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/tags?post=55879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}