{"id":55878,"date":"2023-08-28T16:10:18","date_gmt":"2023-08-28T16:10:18","guid":{"rendered":"https:\/\/www.inspirenignite.com\/anna-university\/cw3009-social-text-and-media-analytics-syllabus-for-csbs-2021-regulation-professional-elective-vi\/"},"modified":"2023-08-28T16:10:18","modified_gmt":"2023-08-28T16:10:18","slug":"cw3009-social-text-and-media-analytics-syllabus-for-csbs-2021-regulation-professional-elective-vi","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/anna-university\/cw3009-social-text-and-media-analytics-syllabus-for-csbs-2021-regulation-professional-elective-vi\/","title":{"rendered":"CW3009: Social Text and Media Analytics syllabus for CS&BS 2021 regulation (Professional Elective-VI)"},"content":{"rendered":"

Social Text and Media Analytics detailed syllabus for Computer Science & Business Systems (CS&BS) for 2021 regulation curriculum has been taken from the Anna Universities<\/a> official website and presented for the CS&BS students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below. <\/p>\n

For Computer Science & Business Systems 6th Sem scheme and its subjects, do visit CS&BS 6th Sem 2021 regulation scheme<\/a>. For Professional Elective-VI scheme and its subjects refer to CS&BS Professional Elective-VI syllabus scheme<\/a>. The detailed syllabus of social text and media analytics is as follows. <\/p>\n

Course Objectives:<\/h4>\n

Download the iStudy App for all syllabus and other updates.<\/a>
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Unit I<\/h4>\n

INTRODUCTION TO SOCIAL MEDIA ANALYSIS
\nSocial media landscape, Need for SMA; SMA in Small organizations; SMA in large organizations; Application of SMA in different areas. Network fundamentals and models:
\nThe social networks perspective – nodes, ties and influencers, Social network and web data and methods. Graphs and Matrices- Basic measures for individuals and networks. Information visualization.\n<\/p>\n

Unit II<\/h4>\n

OVERVIEW OF TEXT MINING AND DATA MINING
\nOverview of text mining- Definition- General Architecture- Algorithms- Core Operations -Preprocessing-Types of Problems- basics of document classification- information retrievalclustering and organizing documents- information extraction- prediction \u00bband evaluationIntroduction to Data Mining Systems – Knowledge Discovery Process – Data Mining Techniques -Issues – applications- Data Objects and attribute types, Statistical description of data, Data Preprocessing – Cleaning, Integration, Reduction, Transformation and discretization, Data Visualization, Data similarity and dissimilarity measures.\n<\/p>\n

Unit III<\/h4>\n

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Unit IV<\/h4>\n

WEB ANALYTICS TOOLS
\nClick stream analysis, A\/B testing, online surveys, Web crawling and Indexing. Natural Language Processing Techniques for Micro-text Analysis. Do a case study on Google analytics.\n<\/p>\n

Unit V<\/h4>\n

MARKETING RESEARCH & TRENDS IN MARKET
\nIntroduction, parameters, demographics. Analyzing page audience. Reach and Engagement analysis. Post- performance on FB. Social campaigns. Measuring and Analyzing social campaigns, defining goals and evaluating outcomes, Network Analysis. Case study : Identify Consumer Preferences and Market Positioning of a New Product.\n<\/p>\n

Course Outcomes:<\/h4>\n
    \n
  1. Understand about social, text and media mining<\/li>\n
  2. Understand the significance of social text and media analytics<\/li>\n
  3. Learn tools of social, text and media analytics.<\/li>\n
  4. Develop skills required for analyzing the effectiveness of social text and media for business purposes<\/li>\n
  5. Know the applications in real time systems.<\/li>\n<\/ol>\n

    Text Books:<\/h4>\n

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    Reference Books:<\/h4>\n
      \n
    1. 1.Matthew Ganis, Avinash Kohirkar , Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media, Pearson, 2016.<\/li>\n
    2. Jim Sterne, Social Media Metrics: How to Measure and Optimize Your Marketing Investment, Wiley, 2010.<\/li>\n
    3. Oliver Blanchard ,Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech), 2019<\/li>\n
    4. Sholom Weiss, Nitin Indurkhya, Tong Zhang, Fred Damerau \u201cThe Text Mining Handbook: Advanced Approaches in Analyzing Unstructured Data\u201d, Springer, paperback 2010<\/li>\n
    5. Ronen Feldman, James Sanger -\u201c The Text Mining Handbook: Advanced Approaches in Analyzing Unstructured Data\u201d, Springer, paperback 2010.<\/li>\n
    6. Tracy L. Tuten, Michael R. Solomon, Social Media Marketing , Sage, 2016.<\/li>\n<\/li>\n<\/ol>\n

      For detailed syllabus of all the other subjects of Computer Science & Business Systems 6th Sem, visit CS&BS 6th Sem subject syllabuses for 2021 regulation<\/a>. <\/p>\n

      For all Computer Science & Business Systems results, visit Anna University CS&BS all semester results<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"

      Social Text and Media Analytics detailed syllabus for Computer Science & Business Systems (CS&BS) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for […]<\/p>\n","protected":false},"author":2297,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[146],"tags":[],"class_list":["post-55878","post","type-post","status-publish","format-standard","hentry","category-csbs"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/55878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/users\/2297"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/comments?post=55878"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/55878\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/media?parent=55878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/categories?post=55878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/tags?post=55878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}