{"id":55662,"date":"2023-08-28T16:01:33","date_gmt":"2023-08-28T16:01:33","guid":{"rendered":"https:\/\/www.inspirenignite.com\/anna-university\/ccw332-digital-marketing-syllabus-for-cce-2021-regulation-professional-elective-v\/"},"modified":"2023-08-28T16:01:33","modified_gmt":"2023-08-28T16:01:33","slug":"ccw332-digital-marketing-syllabus-for-cce-2021-regulation-professional-elective-v","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/anna-university\/ccw332-digital-marketing-syllabus-for-cce-2021-regulation-professional-elective-v\/","title":{"rendered":"CCW332: Digital Marketing syllabus for CCE 2021 regulation (Professional Elective-V)"},"content":{"rendered":"

Digital Marketing detailed syllabus for Computer & Communication Engineering (CCE) for 2021 regulation curriculum has been taken from the Anna Universities<\/a> official website and presented for the CCE students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below. <\/p>\n

For Computer & Communication Engineering 6th Sem scheme and its subjects, do visit CCE 6th Sem 2021 regulation scheme<\/a>. For Professional Elective-V scheme and its subjects refer to CCE Professional Elective-V syllabus scheme<\/a>. The detailed syllabus of digital marketing is as follows. <\/p>\n

Course Objectives:<\/h4>\n

Download the iStudy App for all syllabus and other updates.<\/a>
\"Get<\/a><\/h4>\n

Unit I<\/h4>\n

INTRODUCTION TO ONLINE MARKET
\nOnline Market space- Digital Marketing Strategy- Components – Opportunities for building Brand Website – Planning and Creation – Content Marketing.\n<\/p>\n

Unit II<\/h4>\n

SEARCH ENGINE OPTIMISATION
\nSearch Engine optimisation – Keyword Strategy- SEO Strategy – SEO success factors -On-Page Techniques – Off-Page Techniques. Search Engine Marketing- How Search Engine works- SEM components- PPC advertising -Display Advertisement\n<\/p>\n

Unit III<\/h4>\n

Download the iStudy App for all syllabus and other updates.<\/a>
\"Get<\/a><\/h4>\n

Unit IV<\/h4>\n

SOCIAL MEDIA MARKETING
\nSocial Media Marketing – Social Media Channels- Leveraging Social media for brand conversations and buzz. Successful \/benchmark Social media campaigns. Engagement Marketing- Building Customer relationships – Creating Loyalty drivers – Influencer Marketing.\n<\/p>\n

Unit V<\/h4>\n

DIGITAL TRANSFORMATION
\nDigital Transformation & Channel Attribution- Analytics- Ad-words, Email, Mobile, Social Media, Web Analytics – Changing your strategy based on analysis- Recent trends in Digital marketing.\n<\/p>\n

Practical Exercises<\/h4>\n
    \n
  1. Subscribe to a weekly\/quarterly newsletter and analyze how its content and structure aid with the branding of the company and how it aids its potential customer segments.<\/li>\n
  2. Perform keyword search for a skincare hospital website based on search volume and competition using Google keyword planner tool.<\/li>\n
  3. Demonstrate how to use the Google WebMasters Indexing API<\/li>\n
  4. Discuss an interesting case study regarding how an insurance company manages leads.<\/li>\n
  5. Discuss negative and positive impacts and ethical implications of using social media for political advertising.<\/li>\n
  6. Discuss how Predictive analytics is impacting marketing automation<\/li>\n<\/ol>\n

    Course Outcomes:<\/h4>\n

    Download the iStudy App for all syllabus and other updates.<\/a>
    \"Get<\/a><\/h4>\n

    Text Books:<\/h4>\n
      \n
    1. Fundamentals of Digital Marketing by Puneet Singh Bhatia;Publisher: Pearson Education;<\/li>\n
    2. First edition ( July 2017);ISBN-10: 933258737X;ISBN-13: 978-9332587373.<\/li>\n
    3. Digital Marketing by Vandana Ahuja ;Publisher: Oxford University Press ( April 2015). ISBN-10: 0199455449<\/li>\n
    4. Marketing 4.0: Moving from Traditional to Digital by Philip Kotler;Publisher: Wiley; 1st edition ( April 2017); ISBN10: 9788126566938;ISBN 13: 9788126566938;ASIN: 8126566930.<\/li>\n
    5. Ryan, D. (2014 ). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Kogan Page Limited..<\/li>\n
    6. Barker, Barker, Bormann and Neher(2017), Social Media Marketing: A Strategic Approach, 2E South-Western ,Cengage Learning.<\/li>\n
    7. Pulizzi,J Beginner’s Guide to Digital Marketing , Mcgraw Hill Education<\/li>\n<\/li>\n<\/ol>\n

      For detailed syllabus of all the other subjects of Computer & Communication Engineering 6th Sem, visit CCE 6th Sem subject syllabuses for 2021 regulation<\/a>. <\/p>\n

      For all Computer & Communication Engineering results, visit Anna University CCE all semester results<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"

      Digital Marketing detailed syllabus for Computer & Communication Engineering (CCE) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the CCE students. For […]<\/p>\n","protected":false},"author":2297,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[145],"tags":[],"class_list":["post-55662","post","type-post","status-publish","format-standard","hentry","category-cce"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/55662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/users\/2297"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/comments?post=55662"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/55662\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/media?parent=55662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/categories?post=55662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/tags?post=55662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}